Photo: vossen / Instagram
Lamborghini recently trademarked the STJ moniker, and we reckon it could hint at one last hurrah for their mind-blowing V10 and the beloved Huracan sports car. But, to be honest, if you want to know which 'S' will make more money for Lambo – it's the Urus S, of course.
The exotic Italian automaker has been doing more than fine since it started production of its first-ever super-SUV, the Lamborghini Urus, with record sales each year since its introduction on the market. 2024 will probably be more of the same, with the small change that Revuelto flagships are starting to come out from Sant'Agata Bolognese, and the Huracan is almost ready to pass the baton to its V8 plug-in hybrid successor.
Meanwhile, for the Lamborghini Urus, it's business as usual – the Urus S and Urus Performante are in full swing at the factory, and we're just waiting for a PHEV model to expand the roster even further. In the meantime, the aftermarket realm is doing its best to keep us entertained, and there's never a shortage of custom or tuned super-SUVs to stand out in any crowd – both right and wrong. If you ask us, the American rapper's custom Lambo Urus prepared by Roadstarr Motorsports with a Prior Design widebody kit, F2.09 Forgiato 23-inch wheels, custom decals, and a bespoke chrome blue wrap to match the wheel accents (plus a starry ceiling inside) is kitschier than a German police car.
At the other end of the automotive fashion pole sits this creation by Orange County, California-based Boden AutoHaus, which prepared a 666-ps (657-hp) and 627 lb-ft Lamborghini Urus S that probably would get the nod of approval even from the Grey Ghost. This benevolent spirit appears as a warning of impending storms and acts as a protector to those who heed his warning. Well, this Urus S is capable of creating its own storms – both visually and in terms of performance.
While the latter is achieved with help from the 4.0-liter twin-turbo V8, the former is subject to interpretation – and the highlights indicate that we are dealing with a stunning example of Novitec widebody prowess. Additionally, which is also why Vossen highlighted this build on social media, the Lambo features the collaborative Novitec x Vossen NL5 aftermarket wheels – and it looks like riding on them.
Alternatively, suppose you don't like low and wide ultra-luxury crossover SUVs. In that case, there's also the option of another greyish SUV - DV8 Motorsports Inc. fitted with a soon-to-be-extinct V8-powered Jeep Wrangler Rubicon 392 with a set of Vossen HFX-1 dressed in a slightly contrasting Terra Bronze hue. So, which one is your favorite, and which do you think would get the nod of approval from the Grey Ghost?
Meanwhile, for the Lamborghini Urus, it's business as usual – the Urus S and Urus Performante are in full swing at the factory, and we're just waiting for a PHEV model to expand the roster even further. In the meantime, the aftermarket realm is doing its best to keep us entertained, and there's never a shortage of custom or tuned super-SUVs to stand out in any crowd – both right and wrong. If you ask us, the American rapper's custom Lambo Urus prepared by Roadstarr Motorsports with a Prior Design widebody kit, F2.09 Forgiato 23-inch wheels, custom decals, and a bespoke chrome blue wrap to match the wheel accents (plus a starry ceiling inside) is kitschier than a German police car.
At the other end of the automotive fashion pole sits this creation by Orange County, California-based Boden AutoHaus, which prepared a 666-ps (657-hp) and 627 lb-ft Lamborghini Urus S that probably would get the nod of approval even from the Grey Ghost. This benevolent spirit appears as a warning of impending storms and acts as a protector to those who heed his warning. Well, this Urus S is capable of creating its own storms – both visually and in terms of performance.
While the latter is achieved with help from the 4.0-liter twin-turbo V8, the former is subject to interpretation – and the highlights indicate that we are dealing with a stunning example of Novitec widebody prowess. Additionally, which is also why Vossen highlighted this build on social media, the Lambo features the collaborative Novitec x Vossen NL5 aftermarket wheels – and it looks like riding on them.
Alternatively, suppose you don't like low and wide ultra-luxury crossover SUVs. In that case, there's also the option of another greyish SUV - DV8 Motorsports Inc. fitted with a soon-to-be-extinct V8-powered Jeep Wrangler Rubicon 392 with a set of Vossen HFX-1 dressed in a slightly contrasting Terra Bronze hue. So, which one is your favorite, and which do you think would get the nod of approval from the Grey Ghost?
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