Honda Debuts "Into the Unknown" Documentary

Honda announced today its seventh short-film documentary from the “Dream the Impossible” series, celebrating those who challenge the impossible and are motivated to solve problems and make a difference in society. Dubbed “Into the Unknown," the film features perspectives from a professional diver, a professional mountain climber, a retired NASA astronaut, Honda associates and engineers, and others.

Also, a 90-second trailer for the new short-film documentary will air during the premiere of National Geographic Channel's "Great Migrations."

"Honda's 'Power of Dreams' marketing spotlights human stories of perseverance, including our long-standing engineering commitment to develop cleaner forms of mobility," said Barbara Ponce, manager of corporate advertising for American Honda Motor Co., Inc. "Our corporate film series naturally aligns with the compelling 'Great Migrations'' themes of resolve and ingenuity. The inspiring content and cutting-edge caliber of 'Great Migrations' parallels the uplifting stories and cinematic quality of our 'Dream the Impossible' Documentary Series."

For example, Tatsuya Okabe, Honda chief engineer of brain-machine interface, describes how his research of the brain helps advance science to improve mobility for people who are physically challenged.

"Our latest 'Dream the Impossible' film explores some of Honda's most amazing R&D ventures—brain-machine interface, robotics, advanced safety technology—but at the heart of the film is the idea that society has made its greatest advances thanks to the efforts of a few pioneering explorers, inventors and thinkers who were brave enough to make the leap into the unknown," said writer and producer Todd Carey of RPA, Honda's advertising agency of record.

Launched in January 2009, the Dream the Impossible Documentary Series targets 25- to 49-year-old adults with a youthful spirit, the company says, by revealing stories of Honda's corporate philosophy through a multimedia, interactive Web site, that can be accessed at the following link.

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