Honda ‘Racing Against Time’ Documentary Included

Japanese manufacturer Honda recently released its fifth short-film documentary, "Racing Against Time," as part of the "DREAM THE IMPOSSIBLE" Documentary Series that kicked-off in June. Directed by Joe Berlinger, the seven-minute documentary shows Honda’s racing spirit, as working to develop innovative environmental solutions.

Several personal experiences are being shared by professional skateboarder Tony Hawk, "Star Trek" and "Transformers" screenwriters Roberto Orci and Alex Kurtzman, and IndyCar driver Tony Kanaan. Stories from several Honda associates are also featured, including Sachito Fujimoto's challenge to develop the Honda FCX Clarity fuel cell electric vehicle.

"Honda's new doc film, ‘Racing Against Time,' was developed to share our unique corporate culture rooted in racing, and to inspire people to innovate-no matter what the circumstances,"
said Barbara Ponce, Manager of Corporate Advertising for American Honda. "Honda's racing spirit goes far beyond the race track-it's a unique approach to business that allows us to face and survive difficulties in the marketplace, including the current environmental and economic challenges."

"In ‘Racing Against Time,' Joe Berlinger brings a whole new dynamic to Honda's ‘DREAM THE IMPOSSIBLE' Documentary Series. There's a real sense of urgency to the film. The pacing, music and imagery all reflect the intensity and drive of the people we interviewed-whether it's pro athletes, like Tony Hawk and Tony Kanaan, describing the challenges of competing against the clock or environmental experts and scientists discussing solutions for the looming deadlines that our planet will face in the near future,"
said Todd Carey, associate creative director at RPA.

According to Honda, a sixth film, ‘Living with Robots’, is also currently in production and it is set to be launched in January 2010.

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