"The Sundance Film Festival is the ideal place to explore new and diverse ideas at the intersection of art, technology and mobility," Barbara Ponce, manager of corporate advertising for American Honda Motor, said in a release. "Honda's new film takes a fresh look at mobility through stories on one of Honda's most challenging dream projects - ASIMO, the world's most advanced humanoid robot."
The documentary investigates humankind's keen interest in robots and the company's commitment to researching and developing bipedal mobility and how the research improves technologies across the company. "Star Trek" and "Transformers" screenwriters Roberto Orci and Alex Kurtzman, academics, philosophers and several Honda associates and engineers are featured in the film.
"Our new film, 'Living with Robots,' features some of the most interesting subject matter we've ever covered in the 'DREAM THE IMPOSSIBLE' Documentary Series. Acclaimed director Joe Berlinger really brought to life the fascinating story of the role of robotics in society. Many people are aware that Honda is researching robotics with the ASIMO project, but this film gives us a thoughtful and artistic glimpse of ASIMO and the future of robots that we've never seen before," said Curt Johnson, creative director at RPA.
Launched in January 2009, the Dream the Impossible Documentary Series targets 25- to 49-year-old adults with a youthful spirit, the company says, by revealing stories of Honda's corporate philosophy through a multimedia, interactive Web site, that can be accessed at the following link.
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