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2022 Ford Bronco Raptor Appears at Dealer With a $30,000 Markup

2022 Ford Bronco Raptor 44 photos
Photo: Ford
2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco RaptorThe 2022 Ford Bronco Raptor
If you are seriously thinking about buying a brand-new Bronco Raptor, then look no further than Michigan! This Kalamazoo dealer has one in stock. Unfortunately, it is for sale at a much higher price than the one recommended by the manufacturer. Here’s what you need to know.
The Ford Bronco Raptor is undeniably a desirable SUV. It has true off-road potential and a meaty twin-turbocharged three-liter V6 engine that packs a more powerful punch than its lesser siblings. The 418 HP (424 PS) and 440 lb-ft (597 Nm) of torque, coupled with features like off-roading cruise control and many creature comforts, create a very likable recipe. So, it’s no wonder Americans want this capable SUV.

And we found one for sale at a dealer that’s only 134 miles (216 kilometers) far from Ford’s Dearborn headquarters. Seelye Ford of Kalamazoo just received a Ford Bronco Raptor with 1FMEE5JR8NLA52821 as its vehicle identification number (VIN).

The Monroney sticker shows a total MSRP of $78,105, which includes destination and delivery. The $8,000 in options include the Lux package, orange seatbelts, the interior carbon fiber pack, leather seats, and the heated steering wheel, together with a couple of other features and accessories.

However, the Kalamazoo Ford dealer’s asking price is $108,105 at the time of writing. That is precisely $30,000 over the total MSRP.

At first, it could seem an outrageous thing to do. This vehicle’s price is nearing Porsche and BMW levels. We’re still talking about a Ford that’s not a luxury car or a limited-edition model. But we looked at Bring a Trailer and Cars & Bids. The cheapest Bronco Raptor units were sold for $121,022 and $99,000, respectively. So, in a way, it makes sense for a dealer to ask for more money since flippers manage to turn a hefty profit.

All in all, the market always speaks its mind, and we will let you decide if this is a fair practice or not.
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Editor's note: Gallery shows photos of a different Ford Bronco Raptor.

 Download: Ford Bronco Raptor Monroney Sticker (PDF)

About the author: Florin Amariei
Florin Amariei profile photo

Car shows on TV and his father's Fiat Tempra may have been Florin's early influences, but nowadays he favors different things, like the power of an F-150 Raptor. He'll never be able to ignore the shape of a Ferrari though, especially a yellow one.
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