Photo: Andrew L on GM Inside News forum
After Lincoln revealed the Aviator mid-size crossover for the 2020 model year, the luxury division of Ford is looking back at its glorious past for inspiration. Once described as “among value destroyers,” the Continental was also subject to discontinuation according to a report from March 2018.
For the 2020 model year, the luxury sedan will reinvent itself by reverting to coach doors, one of the most distinctive qualities of the Continental from days long gone. Andrew L uploaded an image of the Continental facelift on the GM Inside News forum, taken in October 2018 at the dealer meeting in Las Vegas.
Despite the thick B-pillars, access to the rear seats is made easier by the rear-hinged doors. Also employed by Rolls-Royce, this type of opening mechanism combines functionality and convenience with poshness. In other words, Lincoln is trying to appeal to a wider audience as the popularity of the sedan body style takes a nosedive regardless of segment.
“Making a statement without a word,” wrote Lincoln on social media as the copy to a picture of the doors from an older generation of the Continental. “Center-opening doors elevated the Lincoln Continental of the mid-1960s to the pinnacle of mid-century style, a car driven by the likes of Pablo Picasso.”
Considering that Lincoln needed to mention Picasso in the copy, we’re wondering if the social media team understands how weak the impact of their message is. The automaker wants us to “stay tuned” for more information on the newcomer in the coming weeks, meaning that the premiere could take place as soon as January as the 2019 Detroit Auto Show.
On the other hand, can you imagine how owners of the pre-facelift Continental feel upon hearing the news? The bigger question is, why couldn’t Lincoln work its magic from the get-go, choosing instead to take their sweet time about it until the mid-cycle refresh of the Fusion-based luxury sedan?
In addition to social media, it appears Lincoln could also make improvements in the design and product planning departments.
Despite the thick B-pillars, access to the rear seats is made easier by the rear-hinged doors. Also employed by Rolls-Royce, this type of opening mechanism combines functionality and convenience with poshness. In other words, Lincoln is trying to appeal to a wider audience as the popularity of the sedan body style takes a nosedive regardless of segment.
“Making a statement without a word,” wrote Lincoln on social media as the copy to a picture of the doors from an older generation of the Continental. “Center-opening doors elevated the Lincoln Continental of the mid-1960s to the pinnacle of mid-century style, a car driven by the likes of Pablo Picasso.”
Considering that Lincoln needed to mention Picasso in the copy, we’re wondering if the social media team understands how weak the impact of their message is. The automaker wants us to “stay tuned” for more information on the newcomer in the coming weeks, meaning that the premiere could take place as soon as January as the 2019 Detroit Auto Show.
On the other hand, can you imagine how owners of the pre-facelift Continental feel upon hearing the news? The bigger question is, why couldn’t Lincoln work its magic from the get-go, choosing instead to take their sweet time about it until the mid-cycle refresh of the Fusion-based luxury sedan?
In addition to social media, it appears Lincoln could also make improvements in the design and product planning departments.
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