Genesis Reveals X Gran Berlinetta Vision GT for Gran Turismo 7, BVLGARI Steals the Show

The concept was created specifically for Polyphony Digital's Vision Gran Turismo series and, naturally, will be available to players starting January 2024. As with the Genesis X concept from early 2021, as well as the subsequent Genesis X Speedium Coupe and Genesis X Convertible, the 2024 X Gran Berlinetta VGT prototype "embodies the most emotional expression of the Genesis brand's characteristic Athletic Elegance design philosophy."

It has "cab backward" proportions with the cockpit tucked as close to the rear wheels as possible, thus featuring the ideal "lean mid-engine layout." The design embraces the style of the illuminated Crest Grille, and the connection to the Quad Lights is quite obvious. Interestingly, the designers are almost ready to connect the white lines to the red taillights – they are on the same level but still don't extend across the doors (maybe the next concept will do that, finally).

In case you were wondering about the bold color choice, this orange is called Magma and is inspired by "Korea's volcanoes and the emotion, passion, and vibrancy of the nation's culture." The drag coefficient stands at 0.34, and the X Gran Berlinetta VGT Concept's cockpit is full of Genesis' 'Beauty of White Space' "attitude" with a digital panoramic interface, a digital monitoring system, steer-by-wire controls, and a mixture of carbon fiber with soft-touch points and quilted, padded bolsters.

As for what's inside the concept's soul, Genesis decided to equip the prototype with a front mid-mounted Lambda 11 V6 engine mated with Genesis E-SC technology, and the hybrid setup has a combined output of 1,071 hp and 986 lb-ft of torque, with the V6 capable of reaching 10,000 rpm. That all sounds and looks great. However, something else stole the show at the World Series World Finals in Barcelona, Spain – BVLGARI's Aluminium Vision Gran Turismo digital car concept inspired by the concept watch from 1998.

Of course, beauty is always in the eye of the beholder, so we will not be judges of preferences. Instead, here's also the official video presentation of the cool barchetta model. So, while the Genesis X Gran Berlinetta VGT is firmly anchored into the future, the Aluminium Vision Gran Turismo concept takes a turn down memory lane and was created by BVLGARI's Product Creation Executive Director, Fabrizio Buonamassa Stigliani and Fabio Filippini, former Design Director at Pininfarina, the exotic barchetta is a futuristic ode to the Italian car design tradition of "the glorious era of the '60s and '70s concept cars from Italian" coachbuilders. So, which is your favorite?