Well… not an entirely new company, as the Genesis was part of Hyundai before branching off.
While some might have been reticent to the idea of a luxury sedan produced by a non-European brand, the G90 offered luxurious features that other rivals would not have offered under $100,000.
Starting with the exterior design that made the G90 stand out in the crowd and continuing with a beautifully designed interior, the G90 checked almost all of the boxes of a customer looking for luxury.
The large sedan offered seating for give and was given with a choice of two engines: a V6 or a V8, with rear or all-wheel-drive.
The 3.3T Premium trim level came with a 3.3-liter V6 engine that cranked out 365 hp, while the 5.0 Ultimate top-of-the-range trim obviously offered a 5.0-liter engine that boaster 420 hp.
Both engines were mated with an 8-speed automatic transmission.
The base model came with 19-inch alloys, adaptive automatic xenon headlights, LED running lights, heated and power-folding side mirrors, soft-close doors, power trunklid (opened if one stood next to it for 3 seconds), adaptive suspension, adaptive cruise control, keyless entry and keyless go.
The 5.0 Ultimate added power seats, ventilated seats and memory functions.
Luxurious features inside the cabin included leather upholstery, head-up display, wood interior trim, ambient lighting, power sunshades for the rear windows, Bluetooth connectivity, a navigation system with voice control and real-time traffic, as well as a premium surround-sound system.
Even if the G90 was a large sedan, the storage space was not as you would have expected, as the main focus was the passengers’ comfort and interior elegance.