The Ford F-150 Lightning electric pickup truck has now become more affordable. The automaker slashed as much as 7.5 percent of the price of the electric pickup truck. FoMoCo will resume deliveries. They had to take a break due to an undisclosed quality fault.
Those who were considering driving home the Ford F-150 Lightning have a good chance of doing it now. Ford has slashed prices following the hikes in January, reversing them to the approximate level of December 2023.
Ford reduced prices, but also production, noticing a meltdown of the EV market, despite the 86 percent increase in electric vehicle sales with the Blue Oval logo. Ford has been the number 2 EV brand in the United States for the past two years, behind Tesla, which is an all-electric car brand.
The automaker dismissed the third shift in the factory manufacturing the F-150 Lightning to adjust production to demand, focusing instead on the manufacturing of ICEs. For instance, the production of the Bronco is now carried out in three shifts instead of two.
Therefore, Ford decided to cut $5,500 off the price of the F-150 Lightning Flash, which is based on the XLT version but sports an extended-range battery with a targeted EPA-estimated range of 320 miles and Ford BlueCruise hands-free highway driving. This version now starts at $67,995.
The price of the Lightning XLT was cut by $2,000, now starting at $62,995, while the Lariat is now $2,500 cheaper, with a starting price of $76,995.
Photo: Ford
In an email sent to Automotive News, Ford explained that the price cuts would help the model adapt to the market to achieve the optimal mix of sales growth and customer value.
The entry-level F-150 Lightning Pro, however, remains unchanged, kicking off at $54,995. At the top of the range sits the Platinum version, with an MRSP of $91,995, which the carmaker describes as a "Have it all" vehicle.
It does come with heated and ventilated multi-contour seats in Nirvana leather with ActiveMotion, the Bang & Olufsen Unleashed Sound System, Ford Co-Pilot 360 Active 2.0, and an extended-range battery. It rides on 22-inch Bright Machines Wheels and sports the Mega Power Frunk, the cargo space that can receive up to 400 pounds of luggage and features a ton of power ports.
Cutting off prices of the EVs comes while CEO Jim Farley is readjusting Ford's EV strategy. FoMoCo is targeting a $12 billion expense on electric vehicles while investing in hybrid propulsion systems. By the end of the decade, the carmaker expects to offer hybrid variants across its entire lineup in North America.
Meanwhile, according to a press release from earlier this month, Ford is developing a smaller, low-cost, profitable, flexible EV platform, which is capable of underpinning multiple vehicles at high volumes. However, the carmaker delays the arrival of a large electric SUV and pickup truck, blaming the move on the low EV demand.
Google News