Photo: Ford Motor Company
The EV hype is losing momentum, and Ford has been reading between the lines. The automaker has decided to delay the arrival of a three-row electric SUV in Canada and its next-generation electric pickup truck in Tennessee.
The global trend gives the EV production pace. With electric vehicles piling up at dealerships, it is obvious that the hype is long gone, and car manufacturers have to adjust the production rate and the timeline for the launch of new electric models.
The electric vehicle sales growth slowed down by 2.7 percent in the first quarter of 2024. There was a 47 percent increase in the same period of 2023, prompting record sales. However, that is obviously long gone. Hybrid sales grew 45 percent from January through March, while there was a 34 percent increase for plug-in hybrids.
Ford will boost the hybrid lineup and plans to offer hybrid variants across the entire portfolio by 2030. We can thus expect a hybrid Mustang in the near future. The Mustang is the only V8-powered muscle car that will live on.
Meanwhile, the Dodge Charger has gone electric, offering a V6 Hurricane instead of the V8 variant. As for the Camaro, Chevrolet doesn’t have any plans for the iconic model.
Back in February, Ford CEO Jim Farley said that the next generation of EVs will only be launched when they can be profitable. This is why the carmaker decided to push back the launch of the new large seven-seat SUV with zero emissions.
Whenever the company decides to bring it to the market, the model will roll off the production line of Ford’s plant in Oakville, Ontario, near Toronto.
A new electric pickup truck will also be delayed. This one, though, was set to enter production at a new plant in western Tennessee before 2026, with deliveries starting sometime in 2026.
Ford announced that the retooling of the Oakville facility should kick off in the second quarter of 2024 as originally planned. Half a million electric trucks should see the light of day annually, as reported by Reuters.
Meanwhile, FoMoCo has ramped up the production of the Bronco at the Michigan Assembly Plant. By implementing a third shift, the carmaker is creating approximately 900 jobs. Around 1,600 employees will cover the shift starting this summer.
Ford is the second-largest EV carmaker in the United States by sales, trailing behind Tesla.
The electric vehicle sales growth slowed down by 2.7 percent in the first quarter of 2024. There was a 47 percent increase in the same period of 2023, prompting record sales. However, that is obviously long gone. Hybrid sales grew 45 percent from January through March, while there was a 34 percent increase for plug-in hybrids.
Ford will boost the hybrid lineup and plans to offer hybrid variants across the entire portfolio by 2030. We can thus expect a hybrid Mustang in the near future. The Mustang is the only V8-powered muscle car that will live on.
Meanwhile, the Dodge Charger has gone electric, offering a V6 Hurricane instead of the V8 variant. As for the Camaro, Chevrolet doesn’t have any plans for the iconic model.
Back in February, Ford CEO Jim Farley said that the next generation of EVs will only be launched when they can be profitable. This is why the carmaker decided to push back the launch of the new large seven-seat SUV with zero emissions.
Whenever the company decides to bring it to the market, the model will roll off the production line of Ford’s plant in Oakville, Ontario, near Toronto.
A new electric pickup truck will also be delayed. This one, though, was set to enter production at a new plant in western Tennessee before 2026, with deliveries starting sometime in 2026.
Ford announced that the retooling of the Oakville facility should kick off in the second quarter of 2024 as originally planned. Half a million electric trucks should see the light of day annually, as reported by Reuters.
The EV demand is melting, and Ford knows it
Last winter, Ford decided to reduce the production of the Ford F-150 Lightning due to slow demand by cutting a shift at the Rouge Electric Vehicle Center (REVC) in Dearborn, Michigan. However, the model still remains the top-selling electric pickup truck in America, with the Chevrolet Silverado EV coming in second.Meanwhile, FoMoCo has ramped up the production of the Bronco at the Michigan Assembly Plant. By implementing a third shift, the carmaker is creating approximately 900 jobs. Around 1,600 employees will cover the shift starting this summer.
Ford is the second-largest EV carmaker in the United States by sales, trailing behind Tesla.
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