Ford Says No to Diesel-powered F-150 Truck
Believe it or not, Ford declined to join the party claiming that a diesel light-duty pickup truck doesn’t make sense for the time being. "We don't see the dynamics for an F-150 diesel right now," said Raj Nair, Ford's group vice president of global product development. "If you go through the math, your payback is much longer and consumers are smart enough to know that."
While Ford and Chrysler will just have to agree to disagree, it seems that customers will be the ones to draw the line on the diesel debate. Meanwhile, Chevrolet is looking to catch up on Ram with a diesel truck that could be introduced next year.
As a reminder, the diesel Ram 1500 is powered by Chrysler’s 3.0-liter EcoDiesel V6 and delivers 240 HP and 420 lb-ft of torque. The new engine can be ordered as an option for $2,850.
Story via Edmunds