Wrangler 4xe Commercial "Pale Blue Dot" Is Jeep Trying to Be Woke

You might be wondering why Jeep is avoiding the word that would describe the Wrangler 4xe so much better, and you'd be entitled to. After all, the vehicles that use both an internal combustion engine and one or several electric motors have grown to fame under the "hybrid" moniker for years, so why not call the new Wrangler that?

Because it doesn't sound as good? Because the Toyota Prius is hybrid too? Because any mention of a gas-burner in this particular commercial would put the vehicle in a bad light? Because somebody in the marketing department said so? Because they could? Because it's not technically incorrect? All these could be viable answers, as well as a few others.

However, after watching this add, we can't shake the urge to accuse Jeep of hypocrisy. It's not like the brand is single-handedly responsible for climate change and the current state of the environment - hell, it might even bear a minimum responsibility compared to other brands (no, Volkswagen, we weren't singling you out, but now that you've mentioned it...). Still, you have to agree that it's a little too early to pose an environmental champion after you've only launched your first hybrid model. Sorry, BEFORE you've launched your first hybrid model.

Remember the "The Yada Yada" Seinfeld episode where Jerry's dentist started making Jewish jokes after just converting to Judaism, prompting the suspicion that was the only reason he switched faiths in the first place? It feels like Jeep is doing pretty much the same thing.

Here is another way to put it: Jeep feels like that friend we all have who's been eating hot wings and bacon their whole life, only to start calling people for it the moment they decide to go vegan. It's great that the Wrangler 4xe is now eating fewer hot wings, but it's a little too early to start calling itself vegan or to try and convince others to become one.