Photo: jlord8 / Instagram
Right now, it could be argued that General Motors has two (budget) mass-market brand, a middle player and a premium marque. Those would be Chevrolet and Buick plus GMC and Cadillac, respectively.
There's no need to take our word for granted. Let us just take a quick peek at their respective MSRPs. Cadillac boasts the 'cheapest' vehicle, its XT4 crossover SUV, from almost $38k. GMC is nearly $10k below as the Terrain starts from $28,700, and you can easily spend a lot more money on the Denali versions. Then come Buick and Chevrolet.
The latter still holds supremacy as far as the absolute cheapest GM model is concerned – the 2024 Chevy kicks off at $20,400 and is followed closely by the cheapest Buick, which is the first-ever 2024 Envista, at $22,400. The problem with Buick's appeal is simple – it does have ritzy Avenir and nimbler Sport Touring lines, but it also doesn't sell any passenger cars anymore.
As such, Chevrolet wins the contest by a mile thanks to the $25k Malibu mid-size sedan and the availability of a sports car flagship, the C8 Corvette. Meanwhile, Buick doesn't have a proper answer to these two nameplates. Of course, maybe it doesn't even need to – at least according to the imaginative realm of digital car content creators.
More precisely, Jim, the virtual artist known as jlord8 on social media, loves messing around with all things CGI from GM and Ford because he is a collector (he owns a 1986 Buick Regal T-Type and a 2001 Ford F-150 SVT Lightning), so a Buick Roadmaster revival isn't precisely a surprise, especially since it's not the first time he's tried to bring the nameplate back to our attention.
In fact, just recently, the pixel master probably remembered that the real world's Buick Roadmaster was many things during its lifetime (1936 to 1942, 1946 to 1958, and again from 1991 to 1996), including a four or five-door station wagon (along with 2-door coupe and convertible, 4-door phaeton, 4-door sedan, 4-door convertible, 2-door Sedanet coupe, hardtop, etc.).
As such, the CGI expert wanted to revive the spirit of the Buick Roadmaster Estate with the brand's current design and a V8 engine under the hood. Naturally, the artist's followers quickly fell in love with the virtual project and lamented that crossovers are killing off the station wagon while they're far less practical to begin with. Anyway, someone also suggested a Buick Roadmaster sedan, and, as always, the author obliged.
Thus, behold the CGI return of the four-door Buick Roadmaster full-size sedan to the company's digital lineup, where it presumably arrives at virtual dealerships across imagination land with a mighty V8 under the hood, all-wheel drive, and a sprint time to 60 mph (96 kph) of just 4.9 seconds. So, do you like it?
The latter still holds supremacy as far as the absolute cheapest GM model is concerned – the 2024 Chevy kicks off at $20,400 and is followed closely by the cheapest Buick, which is the first-ever 2024 Envista, at $22,400. The problem with Buick's appeal is simple – it does have ritzy Avenir and nimbler Sport Touring lines, but it also doesn't sell any passenger cars anymore.
As such, Chevrolet wins the contest by a mile thanks to the $25k Malibu mid-size sedan and the availability of a sports car flagship, the C8 Corvette. Meanwhile, Buick doesn't have a proper answer to these two nameplates. Of course, maybe it doesn't even need to – at least according to the imaginative realm of digital car content creators.
More precisely, Jim, the virtual artist known as jlord8 on social media, loves messing around with all things CGI from GM and Ford because he is a collector (he owns a 1986 Buick Regal T-Type and a 2001 Ford F-150 SVT Lightning), so a Buick Roadmaster revival isn't precisely a surprise, especially since it's not the first time he's tried to bring the nameplate back to our attention.
In fact, just recently, the pixel master probably remembered that the real world's Buick Roadmaster was many things during its lifetime (1936 to 1942, 1946 to 1958, and again from 1991 to 1996), including a four or five-door station wagon (along with 2-door coupe and convertible, 4-door phaeton, 4-door sedan, 4-door convertible, 2-door Sedanet coupe, hardtop, etc.).
As such, the CGI expert wanted to revive the spirit of the Buick Roadmaster Estate with the brand's current design and a V8 engine under the hood. Naturally, the artist's followers quickly fell in love with the virtual project and lamented that crossovers are killing off the station wagon while they're far less practical to begin with. Anyway, someone also suggested a Buick Roadmaster sedan, and, as always, the author obliged.
Thus, behold the CGI return of the four-door Buick Roadmaster full-size sedan to the company's digital lineup, where it presumably arrives at virtual dealerships across imagination land with a mighty V8 under the hood, all-wheel drive, and a sprint time to 60 mph (96 kph) of just 4.9 seconds. So, do you like it?
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