Photo: Instagram | Jlord8
In the never-ending chase of selling more vehicles, Buick has become a crossover-only brand in North America. The GM-owned company sells only high riders, which vary from the Envista and Encore GX to the Envision and Enclave.
But that wasn't always the case, as Buick used to have multiple low-slung models in its lineup, and it is these that keep certain enthusiasts up at night. One of them was the Roadmaster, which first came out back in the 1930s.
The automaker pulled the plug on it at the end of the 1950s and gave it another final shot in the early '90s. The eighth and final generation was made in Michigan and Texas, building on the same nuts and bolts as the era's Chevrolet Caprice, Impala SS, and other similarly-sized models.
Several V8s made up the engine family, mated to an automatic transmission that delivered the respective thrust to the rear axle. At nearly 116 inches (2,945 mm), its wheelbase was about as long as a modern-day BMW 5 Series. Buick offered two body styles of the final Roadmaster, which came as a sedan and station wagon, and it was the latter that sparked the interest of several rendering artists these past few months.
One encounter with such a model came via jlord8 on Instagram, who imagined what a modern-day Buick Roadmaster would look like with the brand's latest design language. Thus, it has headlamps similar to the Envista. The front bumper, grille, and other components were also digitally sourced from the aforementioned crossover. We can see some familiar traits on the sides, joined by a long rear overhang that would translate to a very spacious cargo area.
From what we can tell, this rendering depicting a hypothetical 2025 Buick Roadmaster was based on the aging Regal, which was dropped from North America after the 2020 model year yet still lives on in China as part of the SAIC-GM joint venture. And with styling similar to the one imagined by the pixel manipulator, we reckon it would be on to something if General Motors gave it another shot.
But does that mean anything in the real world? Obviously, no, as mid-size cars have lost significant ground to crossovers and SUVs these past few years to the point where multiple automakers have given up on this segment entirely. Moreover, station wagons are not as popular as they once were, either, so investing a lot of money into the development of a brand-new Roadmaster wouldn't make much sense for Buick, especially with the electric cloud hovering over the entire industry.
Such a ride would be a breath of fresh air for sure, but could it convince you to buy it over a similarly-sized crossover/SUV? Your opinion is always important to us, so speak your mind in the comments area below.
The automaker pulled the plug on it at the end of the 1950s and gave it another final shot in the early '90s. The eighth and final generation was made in Michigan and Texas, building on the same nuts and bolts as the era's Chevrolet Caprice, Impala SS, and other similarly-sized models.
Several V8s made up the engine family, mated to an automatic transmission that delivered the respective thrust to the rear axle. At nearly 116 inches (2,945 mm), its wheelbase was about as long as a modern-day BMW 5 Series. Buick offered two body styles of the final Roadmaster, which came as a sedan and station wagon, and it was the latter that sparked the interest of several rendering artists these past few months.
One encounter with such a model came via jlord8 on Instagram, who imagined what a modern-day Buick Roadmaster would look like with the brand's latest design language. Thus, it has headlamps similar to the Envista. The front bumper, grille, and other components were also digitally sourced from the aforementioned crossover. We can see some familiar traits on the sides, joined by a long rear overhang that would translate to a very spacious cargo area.
From what we can tell, this rendering depicting a hypothetical 2025 Buick Roadmaster was based on the aging Regal, which was dropped from North America after the 2020 model year yet still lives on in China as part of the SAIC-GM joint venture. And with styling similar to the one imagined by the pixel manipulator, we reckon it would be on to something if General Motors gave it another shot.
But does that mean anything in the real world? Obviously, no, as mid-size cars have lost significant ground to crossovers and SUVs these past few years to the point where multiple automakers have given up on this segment entirely. Moreover, station wagons are not as popular as they once were, either, so investing a lot of money into the development of a brand-new Roadmaster wouldn't make much sense for Buick, especially with the electric cloud hovering over the entire industry.
Such a ride would be a breath of fresh air for sure, but could it convince you to buy it over a similarly-sized crossover/SUV? Your opinion is always important to us, so speak your mind in the comments area below.
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