Buick Roadmaster Returns From the Dead in Digital Illustration, Could It Be a Moneymaker?

Buick Roadmaster - Rendering 6 photos
Photo: Instagram | Jlord8
Buick Roadmaster - Rendering2023 Buick LaCrosse2023 Buick LaCrosse2023 Buick LaCrosse2023 Buick LaCrosse
There hasn't been a Roadmaster in Buick's family since 1996, as that's when the last one rolled off the line. The moniker was resurrected in the early '90s after a 33-year hiatus and was offered in two body styles: four-door sedan and five-door station wagon.
Related to the Estate, Chevrolet Impala SS, Caprice, and Oldsmobile Custom Cruiser, the last Buick Roadmaster was built on the GM B platform. It was a very big boy, with a wheelbase exceeding the one of the modern-day Toyota Camry and a total length of 215.8 in (5,481 mm) in the sedan body style and 217.7 in (5,530 mm) when it came to the wagon.

You do know about the firepower, right? The last Roadmaster came with three different V8 engines, one with a 5.0-liter displacement and the other two with 5.7 liters. A four-speed automatic transmission delivered the thrust to the rear wheels. The version to go for was the LT1, which used the same engine as the C4 Corvette, kicking out 260 horsepower. That may not be impressive today, but we're talking about a family-friendly vehicle that's three decades old.

As we already told you, Buick hasn't made a Roadmaster since 1996, despite several rumors claiming the moniker would be brought back from the dead. And it's clear that it won't return to the brand's family, not as we all know it, at least when it comes to North America. The brand's portfolio only comprises high-riders, and it's made of the Envista, Encore GX, Envision, and Enclave. In overseas markets, the GM-owned company hasn't ditched traditional passenger cars, so if it were to return from the dead, the Roadmaster would likely be kept away from the New World.

But while the Roadmaster continues to be dead and buried, it has surfaced several times on the World Wide Web via image editing. The latest unofficial take came from jlord8 on Instagram, imagining what it would look like with fresh design cues inspired by the ones of the LaCrosse. Made at the Shanghai factory in China, the fourth-gen has been in production since this year. It's offered with two four-pots, mated to a nine-speed automatic gearbox, and has a front-engine and front-wheel drive layout.

Styling-wise, the modern-day LaCrosse has several futuristic traits and a new cockpit, and we've got to admit that it would look good as a five-door. Unfortunately, that won't happen, as estates have lost ground to crossovers and SUVs, and Buick isn't known for its risk-taking approach. But assuming they'd give the Roadmaster another shot, and they used the LaCrosse's design to make it happen, would you be willing to kick that high-riding vehicle out of bed for it? Let us know what you think about it by dropping a line below.

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About the author: Cristian Gnaticov
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After a series of unfortunate events put an end to Cristian's dream of entering a custom built & tuned old-school Dacia into a rally competition, he moved on to drive press cars and write for a living. He's worked for several automotive online journals and now he's back at autoevolution after his first tour in the mid-2000s.
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