Opel Quits Australian Market

Opel Australia 1 photo
Photo: Opel
Last time we visited Opel Australia's website, they were stil planning to introduce the Mokka and the Zafira Tourer. Not anymore, because Opel just announced it will cease all operations in Australia due to a “business which is not financially viable for any of the parties involved”.
The automaker entered the Australian market in August last year, but its 20 dealerships managed to sell only 989 examples of their Corsa, Astra and Insignia models.

“In order to be competitive, Opel Australia would need to follow recent competitor price reductions, and significantly reposition the price of its core volume models. These changes, combined with the continued investment required to ensure brand awareness, result in a business which is not financially viable for any of the parties involved,” Opel Australia said in a statement.

Meanwhile, Opel will work closely with employees, dealers and customers throughout the closure process and will discuss with local brand Holden about the possibility of selling Honden-badged Opel vehicles in the future.
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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