Photo: Renault
Paris Saint-Germain is one of the most successful football teams on the European continent. Known as PSG mong football fans, the team has won over the years a total of 36 trophies, making it the top French football team in history.
Currently fielding a team full of football stars led by Neymar, Edison Cavani and more recently Italian icon Gianluigi Buffon, PSG is a magnet for companies willing to tie their name to it.
As an iconic French car manufacturer, Renault jumped at the opportunity of piggybacking on the team's success and announced last week it signed an official partnership agreement that would see it become the official automobile partner of the club.
The financial details of the deal were not disclosed, but the carmaker says PSG's team and image will be used in large-scale, global advertising and promotional campaigns. On their part, Renault would contribute to the club's social media channels with more engaging online content .
“We are delighted to associate the Renault brand with that of Paris Saint-Germain, which contributes to the influence of Paris and France in the world,” said in a statement Philippe Buros, Renault commercial director.
“This major partnership offers us many opportunities, both in France and internationally, that will benefit our customers and our sales networks.”
It's not clear whether the new partnership will see PSG players using Renault vehicles on their daily trips. The brand is not necessarily a favorite among football players who earn enough money to afford much more expensive, exclusive cars.
Brazilian national Neymar for instance usually gets behind the wheel of a Ferrari 458 Italia. He also owns a Maserati, several Audis, a Volkswagen and a Porsche.
When he arrived at PSG from Juventus earlier this month, goalkeeper Gianluigi Buffon did so in a Renault Kadjar, to the delight of the local fans.
As an iconic French car manufacturer, Renault jumped at the opportunity of piggybacking on the team's success and announced last week it signed an official partnership agreement that would see it become the official automobile partner of the club.
The financial details of the deal were not disclosed, but the carmaker says PSG's team and image will be used in large-scale, global advertising and promotional campaigns. On their part, Renault would contribute to the club's social media channels with more engaging online content .
“We are delighted to associate the Renault brand with that of Paris Saint-Germain, which contributes to the influence of Paris and France in the world,” said in a statement Philippe Buros, Renault commercial director.
“This major partnership offers us many opportunities, both in France and internationally, that will benefit our customers and our sales networks.”
It's not clear whether the new partnership will see PSG players using Renault vehicles on their daily trips. The brand is not necessarily a favorite among football players who earn enough money to afford much more expensive, exclusive cars.
Brazilian national Neymar for instance usually gets behind the wheel of a Ferrari 458 Italia. He also owns a Maserati, several Audis, a Volkswagen and a Porsche.
When he arrived at PSG from Juventus earlier this month, goalkeeper Gianluigi Buffon did so in a Renault Kadjar, to the delight of the local fans.
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