Tonino Lamborghini, as you may already know, is old man Ferruccio’s son. Instead of having a say in the direction the VAG-owned Italian automaker is heading, Tonino’s company is specialized in luxury goods designed for the Lamborghini lifestyle.
From perfumes to eyewear, watches to pens, luggage to golf bags, Tonino Lamborghini has an extensive portfolio. The latest product, however, is a smartphone. Baptized Alpha One, the newcomer prides itself on noble materials and world-class finishes. What’s not so great hides under the skin, where the luxury-oriented phone doesn’t live up to the $2,450 retail price.
The Lamborghini of smartphones features a 5.5-inch WQHD display, 4GB of RAM, 64 GB of expendable memory, Qualcomm Snapdragon 820 processing power, and runs Android Nougat. A dual-sim design, the mobile device further boasts a 20-megapixel primary camera and an 8-megapixel front camera. A fingerprint scanner and a big battery round off the highlight features list.
Analyzed through the lens of iPhone 7 and Samsung Galaxy S8 users, there’s no denying the Alpha One doesn’t live up to the hype nor the description on the Tonino Lamborghini website. The specifications are high-end indeed, but don’t forget how much an iPhone 7 and Samsung Galaxy S8 cost. With all due respect, it’s hard to see this device becoming a favorite even for those who own a Lamborghini, let alone those people who flaunt yachts or personal jets.
The fine leather coating, however, could be enough to see the Alpha One being picked up by the nouveau riche crowd and wealthy oil families in the Middle East. As if the Alpha One wasn’t underwhelming enough, the older 88 Tauri is even more expensive ($5k) and less admirable than the newcomer.
On a slight tangent, Lamborghini the automaker is bracing itself to unveil the spiritual successor to the LM002. On track for a late 2017 world premiere, the 2018 Lamborghini Urus will share its underpinnings with the all-new Porsche Cayenne, and the engine will be sourced from the all-new Panamera. The 4.0-liter twin-turbo V8 will reportedly develop 650 PS (641 horsepower), which is slightly more than what the Bentley Bentayga 6.0L W12 has to offer.
After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well. Full profile
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