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Goodbye, America! Jeep Drops Its Cheapest Model, the Renegade, From US Lineup

Jeep Renegade says "Goodbye, America!" 17 photos
Photo: Jeep
Jeep Renegade says "Goodbye, America!"Jeep Renegade says "Goodbye, America!"Jeep Renegade says "Goodbye, America!"Jeep Renegade says "Goodbye, America!"Jeep Renegade says "Goodbye, America!"Jeep Renegade says "Goodbye, America!"Jeep Renegade says "Goodbye, America!"Jeep Renegade says "Goodbye, America!"Jeep Renegade says "Goodbye, America!"Jeep Renegade says "Goodbye, America!"Jeep Renegade says "Goodbye, America!"Jeep Renegade says "Goodbye, America!"Jeep Renegade says "Goodbye, America!"Jeep Renegade says "Goodbye, America!"Jeep Renegade says "Goodbye, America!"Jeep Renegade says "Goodbye, America!"
The Jeep Renegade is set to become a story in Past Tense for the US and Canada. The company decided to stop selling it in America due to low demand and collapsing popularity.
The Renegade will not make it as a 2024 model in the United States and Canada. The crossover is, until the end of 2023, the brand’s entry-level. It currently starts at $28,445.

For the money, customers get the Latitude trim, which brings the vehicle in white (the only paintwork which does not involve any cost), 17-inch aluminum wheels, and four-wheel drive. There are cloth bucket seats on board, while drivers get the Uconnect 4C NAV displayed on an 8.4-inch touchscreen.

The model is powered by a 1.3-liter turbo engine, capable of delivering 177 horsepower (179 PS) and 210 lb-ft (284 Nm) to all four wheels. The power unit is linked to a nine-speed automatic transmission.

But those seem not to be enough for the American market. The demand has been decreasing every year since 2016. Over 106,000 customers went for the Renegade that year, with the numbers going to little over 103,000 in 2017.

The pandemic hit in 2020, and the figures instantly got worse, reaching as low as 62,847. But there was obviously no growth potential for the Renegade, so Jeep only sold 15,561 examples from January to November 2023, which would make it the worst year ever in the history of the model.

US annual sales:

  • 2016 - 106,605
  • 2017 - 103,434
  • 2018 - 97,062
  • 2019 - 76,886
  • 2020 - 62,847
  • 2021 - 47,138
  • 2022 - 27,551
  • 2023 - 15,561

With the smallest of the Jeeps gone after a nine-year stint on the market in the US, the Compass is going to play the part of the entry-level model. Surprisingly, back in 2015, after the arrival of the Renegade, it was rumored that the Compass would be discontinued together with the Patriot. Only the Patriot vanished from the carmaker’s lineup, with the Compass living to see another generation, its second, in 2017.

Jeep introduced the Renegade in 2014. The subcompact crossover came with the tag of a budget high-ride model, which was underpinned by the same architecture the Fiat 500X and Fiat 500L were built on. The three of them for the American market rolled off the same assembly line in Melfi, Italy.

Jeep America ditches the Renegade, as reported by Automotive News (requires subscription), but it will live on in other markets such as Europe, China, and South America. The carmaker also builds the vehicle in Goiana, Brazil, and in Guangzhou, China, as the brand’s first model to be wholly assembled outside the US and imported into the country. This might be one of the reasons customers have lost faith in the model over the years, despite the fact that the segment has been growing.
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