Chrysler Launches Test Drive Campaign at Shopping Malls

The Chrysler brand, currently involved in applying a refresh to its product line-up, announced today it has decided to launch a series of test drive opportunities for the its North American customers. The initiative is aimed at bringing its vehicles directly to consumers to raise awareness about the brand's new 2011 vehicle lineup.

The campaign is set to take place at local malls across the country and will feature product specialists to answer questions and provide information on Chrysler brand products. However, the company assures there will be no sales pressure involved.

Consumers will be able to drive the 2011 Chrysler brand lineup, which includes the new, redesigned and repackaged 2011 200 sedan and 200 Convertible, the highly anticipated Chrysler 300 sedan and the innovative Chrysler Town & Country minivan. In addition, those who test drive a Chrysler vehicle at the event may end up in a future Chrysler commercial and each will receive a $15 shopping mall gift card for completing a test-drive.

"The Chrysler team has re-engineered and re-designed each 2011 Chrysler brand vehicle. We want to ensure that current and potential consumers touch and feel the quality materials used on the interior of the vehicle and experience the performance improvements on the ride and handling. I am confident with these improvements in place, consideration for a Chrysler brand vehicle will increase from the moment they place their hands on the wheel and their foot on the accelerator ," said Olivier Francois, President and CEO, Chrysler Brand, Chrysler Group LLC.

Upcoming shopping locations and event dates include:

• Town Center at Aurora, Denver Colo.: Sat. Apr. 9 10am-9pm; Sun. Apr. 10 11am-6pm
• Westminster Mall, Los Angeles Calif.: Sat. Apr. 16 10am-7pm; Sun. Apr. 17 11am-6pm
• Briarwood Mall, Ann Arbor Mich.: Sat. Apr. 30 10am-9pm; Sun. May 1 11am-6pm
• Tysons Corner Center, Washington D.C.: Sat. May 7 10am-9:30pm; Sun. May 8 11am-7pm
• Scottsdale Fashion Square Mall, Phoenix Ariz.: Sat. May 14 10am-9pm; Sun. May 15 11am-6pm
• North East Mall, Dallas Tex.: Sat. May 21 10am-9pm; Sun. May 22 12pm-6pm
• Florida Mall, Orlando Fla.: Sat. June 4 10am-9pm; Sun. June 5 12pm-6pm
• Independence Center, Kansas City Mont.: Sat. June 11 10am-9pm; Sun. June 12 12pm-6pm
• Fashion Mall at Keystone, Indianapolis Ind.: Sat. June 25 10am-9pm; Sun. June 26 12pm-6pm
• South Shore Plaza, Boston Mass.: Sat. July 9 10am-9pm; Sun. July 10 12pm-6pm