Photo: Chevrolet
It looks like wins on Sunday have not translated into sales on Monday for the line of Chevrolet vehicles sold in Europe. So the decision has been made to leave the World Touring Car Championship (WTCC) after the final race of the 2012 season.
“Following a strategic review of our motorsport and marketing programs we have decided to leave the FIA World Touring Car Championship at the end of the 2012 season to focus our Chevrolet brand activities in other areas,” said Susan Docherty, the President and Managing Director of Chevrolet’s European division, in a statement.
A reason for the decision has not been given, but this might have something to do with the crumbling auto market in Europe. Also, the popularity of the sport and Chevrolet’s success on the track probably won’t sell the spatious yet boring Cruze sedan any better.
Chevy entered the series in 2005 with the Korean-sourced Lacetti sedan which was replaced by the Cruze in 2009. The team and drivers that are now having to find new jobs have managed to score no less than 59 race victories and two Drivers’ Championships and Constructors’ Championships.
A reason for the decision has not been given, but this might have something to do with the crumbling auto market in Europe. Also, the popularity of the sport and Chevrolet’s success on the track probably won’t sell the spatious yet boring Cruze sedan any better.
Chevy entered the series in 2005 with the Korean-sourced Lacetti sedan which was replaced by the Cruze in 2009. The team and drivers that are now having to find new jobs have managed to score no less than 59 race victories and two Drivers’ Championships and Constructors’ Championships.
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