At $100 a Pop, Is It Any Wonder 200,000 People “Ordered” the Cybertruck?

If you happen to have $100 sitting around doing nothing in your bank account, you could put them to good use and hand them over to Elon Musk. You’ll then have about a year to come up with at least $39,800 more to buy the entry-level Cybertruck.
Tesla Cybertruck 10 photos
Photo: Tesla
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For years, Tesla has gotten us used to presenting a new car today, but not actually making it available to purchase for some time. In between the two moments, the carmaker is accepting pre-orders, meaning non-binding down payments as a promise of good faith.

It’s a business model that works so well it has been adopted by other carmakers too, the most prominent of them being Volkswagen.

Usually, the sum requested for a reservation sits anywhere between $500 and $1,000, but in the case of the recently-presented incarnation-of-all-things-ugly Cybertruck, the fee for having your name scribbled down in Tesla’s books as a potential buyer is $100. That’s right, just $100.

So when Musk started announcing over the weekend the number of “orders” placed for the Cybertruck, we were not surprised – by Monday, that number was, according to the Tesla head, over 200,000.

That means the company earned 20 million dollars in just a few days, an achievement that, to our knowledge, is unheard of.

Will some of the people who ordered one back out by the time the pickup actually gets here? Sure. Will that number be significant? Probably not.

What Musk did not say, and we would be very curious to know, is how many of the “orders” placed are for the top of the range, monster, tri-motor machine.

The Cybertruck is undoubtedly Tesla’s biggest bet to date, one it has clearly won months before the actual product is released.

Despite its looks – or perhaps because of it – the Cybertruck is riding the high-wave right now, putting to shame all other pickups, electric or otherwise, that are selling in the States.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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