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Americans Bought More Lamborghinis in H1 2023 Than the Entire Asia-Pacific Region

Lamborghini - 2023 10 photos
Photo: Lamborghini
Lamborghini - 2023Lamborghini - 2023Lamborghini - 2023Lamborghini - 2023Lamborghini - 2023Lamborghini - 2023Lamborghini - 2023Lamborghini - 2023Lamborghini - 2023
Did someone say inflation and economic crisis? Not when it comes to Lamborghini, as they just posted their overall sales numbers for the first half of the year, and they're record-breaking.
Even without their new flagship supercar, the Revuelto, which replaced the Aventador boasting an electrified naturally aspirated V12, the Italian exotic automaker managed to sell more cars in the first half of the year compared to the same period of 2022.

Global deliveries were up by 4.9% to 5,341 units, and it was the Urus super crossover and the Huracan V10-powered exotic that helped them reach new heights. Revenues grew by 6.7% to €1,421 million ($1,565 million), Lamborghini claims, and the operating income was up 7.2% from €425 to €456 million ($468-502 million). As for the return on sales, it's said to have improved by 32.1%.

Speaking about the financial achievement, Lamborghini's CEO Stephan Winkelmann said they are "really excited about these numbers," which were "delivered with only two models in the range." CFO Paolo Poma said that they're "proud" to "confirm Lamborghini's growth path," adding that "the positive trend reinforces our expectation that we will close the year with further record results in all key financial metrics."

Out of the 5,341 vehicles they sold in the first six months of the year, 2,285 were shipped to the EMEA (Europe, Middle East, Africa). Another 1,857 examples made their way to America and 1,199 to Asia-Pacific. Their biggest market remains the United States, which accounted for 1,625 cars delivered, or more than the entire Asia-Pacific region. The United Kingdom holds the second spot with 514 vehicles, and Germany completes the podium with 511 copies. In the Chinese mainland, Hong Kong, and Macau, Lamborghini shipped 450 units, and other 280 and 270 were delivered to Japan and Italy, respectively.

Having successfully introduced the Revuelto back in March, which is sold out well into 2025, and the SC63 LMDh hybrid prototype for endurance racing, Lamborghini is now getting ready to unveil the electrified version of the Urus. The model will feature a plug-in hybrid powertrain that's believed to share many components with the Porsche Cayenne Turbo S E-Hybrid. Some speak of a combined output of roughly 700 metric horsepower or more, which would be a significant increase of the Cayenne's devilish 666 ps. The Urus PHEV will be unveiled next year, Stephan Winkelmann said recently.

The more eco-friendly Urus is not the only upcoming model in Lamborghini's stable, as they are also working on the successor to the Huracan. It's expected at the end of 2024, reportedly packing a twin-turbo electrified V8 with yet-unknown power and likely the ability to travel on battery-electric power for a few kilometers, just like the bigger Revuelto, which has a combined 1,001 bhp.
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About the author: Cristian Gnaticov
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After a series of unfortunate events put an end to Cristian's dream of entering a custom built & tuned old-school Dacia into a rally competition, he moved on to drive press cars and write for a living. He's worked for several automotive online journals and now he's back at autoevolution after his first tour in the mid-2000s.
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