The House of the Raging Bull is proud of its ongoing strategic investment program, which sees the Sant’Agata Bolognese facility expand from 80,000 to 160,000 square meters. Without beating around the bush, most of the money was poured into an all-new factory, which will handle production of the Urus.
In fact, pilot production is already underway, with the following video teasing many bits and bobs of the “Super SUV” that will likely take the Nurburgring record from the Alfa Romeo Stelvio Quadrifoglio. And the bottom line is, Lamborghini intends to double its production output to 7,000 vehicles per year.
Other than the all-new assembly line, finishing department, and office building, the investment also brings worth an all-new test track with thirteen different surfaces specific to sport utility vehicles. Dubbed Manifattura Lamborghini, the Urus-building factory and its annexes were completed in 18 months. And as expected, the facility relies heavily on robots and automation.
The line that handles Urus production is called Industry 4.0 and is dedicated to the SUV that shares its underpinnings with the Audi Q7, Porsche Cayenne, and Bentley Bentayga. From the video of the Manifattura Lamborghini, it’s easy to spot at least three unfinished Urus vehicles. The one on the assembly line features carbon ceramic brakes, which is a must in a hefty sport utility vehicle.
The clip further treats us to the design of the five-spoke alloy wheels and the 4.0-liter twin-turbo V8 developed by Porsche, as well as the side profile and front fascia of the Urus. It’s no LM002, but according to Lamborghini, the technology built into the Urus makes it properly capable in off-road scenarios.
Packing at least 650 horsepower and mated to an 8-speed automatic transmission, the Urus will be followed by a plug-in hybrid model in the near future. As a brief refresher, the Italian automaker will take the veils off the all-new SUV on December 4 at the Sant’Agata Bolognese site.
After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well. Full profile
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