New Renault Va Va Voom Ad: Dita Von Teese, Thierry Henry and Rihanna [Video]
The company is introducing a new Clio TV ad to its Va Va Voom development, with the spot, which also stars screen icons Audrey Hepburn and Marlon Brando and features music legend, David Bowie, bringing an explosive mix of celebrities with a little fetish flavor.
“The sensational new ad asks – ‘What is Va Va Voom?’ at the opening night of an ultra-cool, secret underground exhibition. We move through it with the guests, who include Thierry Henry, and see a series of exhibits which show each celebrity and explore the subtleties of the indefinable quality of their Va Va Voom,” the press release explains.
“‘Is it more?’ – asks the film, as we see Audrey Hepburn in Breakfast at Tiffany’s, ‘Is it less?’ - Dita Von Teese performing burlesque, ‘Does it smoulder?’ - Marlon Brando in his cult film ‘On the Waterfront’, ‘Does it burn brightly?’ – we see a tattoo of David Bowie, ‘Is there a Queen of it?’ - Rihanna in a crowd of paparazzi surrounding her in the new S&M video. The final installation is a white Clio Renaultsport, the epitome of Va Va Voom, majestically suspended from the warehouse roof in a dramatic exhibition space.”
The soundtrack of the video also comes to raise the game, as this is a mix of Rihanna’s S&M, Clare Maguire’s Ain’t Nobody and David Bowie’s Space Oddity.
You can check out the video bellow to enjoy the full 40 second ad.