Well, as the Super Bowl ad extravaganza approaches, it's payback time, and Volkswagen tasked one of its best brands, Audi, to literally put Mercedes' lights out. Because, as you will see in the video below, when everybody and everything goes to sleep, the Audi A8 plans to come and haunt its rival.
The ad is part of the warm-up phase for the Super Bowl ad which Audi will air in February. The 60-second TV spot titled Goodnight aired during the NFL Playoffs and, as the real Super Bowl ad will, it stars the flagship A8 model.
The ad in itself is perhaps one of the best we've seen so far in terms of visual excitement, with plenty of images snatched from Goodnight Moon, the 1947 children’s book written by Margaret Wise Brown. A choice made by Audi, as it says, because of the nostalgia effect it has on people (whether a children's book is the best way to advertise an executive A8 is a good idea or not is another story entirely).
“Research shows that consumer impressions are based in nostalgia and formed at a very young age. In ‘Goodnight’ Audi taps into these memories to break through the nostalgia and re-establish what it means to achieve luxury,” Scott Keogh, chief marketing officer at Audi said when the spot was introduced.
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