Suzuki Kizashi Ad Campaign Kicks Off

New year, new hopes for one of the Japanese manufacturers aiming to strike gold on the US market. Today Suzuki announced the start of a new marketing and ad campaign centered around their new star of the lineup, the Kizashi, which was previewed by the TV spot aired on Christmas Day.

The new campaign is aimed at making possible customers aware that you don't need a premium badge and associated price tag to get the driving excitement, luxury and safety attributes of a premium sedan.

Developed by El Segundo and Siltanen & Partners Advertising, the Kizashi Kicks campaign will put the Kizashi face to face with the likes of Volvo S40, Audi A4 and Mercedes C300. What the Japanese car can achieve compared to its more main stream competitors will be advertised on TV, while a new microsite, KizashiKicks, will provides interactive animation, videos and a suggestion tool for feedback. The recently announced Ring of Fire racing video game can also be accessed through the site.

"The Kizashi brings a new dimension of performance and value to the midsize sedan market, delivering the extraordinary driving excitement, luxury and safety of a premium sports sedan at an ordinary sedan price," said Steven Younan, director of Marketing for American Suzuki Automotive Operations.

"We believe the Kizashi Kicks campaign expresses the heart and soul of the Kizashi and builds on the brand enthusiasm our sport sedan has generated for American Suzuki over the last year."

Kizashi will be offered in the US in quite a comprehensive manner, with no less than 11 versions to choose from. The model sell starting from $18,999 (S 2.4L I-4 Six-speed manual 2WD) and can reach as much as $26,749 (SLS 2.4L I-4 Automatic AWD).
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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