Hyundai 30Beats Remix Voting Started
12 Oct 2009, 09:09 UTC · By: Alina Dumitrache / Hyundai UK’s marketing division has been working hard on a new campaign named 30beats, in order to promote the new i30. The campaign, which is in fact a music competition, features “twen...
MINI Motor-Tober Celebration - Trick or Treat?
5 Oct 2009, 06:39 UTC · By: Alina Dumitrache / The American division of MINI has announced that its third annual Motor-Tober celebration has kicked off and will last throughout the entire month of October. MINI’s made-up holiday is, in fac...
Subaru Launches Outback Detergent Infomercial
1 Oct 2009, 09:58 UTC · By: Alina Dumitrache / The launch of the 2010 Subaru Outback is being supported by the Japanese carmaker through an infomercial on Outback detergent and a spokes skunk. Quite original, we might say... as the campaign in f...
Win a BMW X1 Weekend Drive...
28 Sep 2009, 13:04 UTC · By: Alina Dumitrache / ... but only if you are an UK resident. Prior to the official launch of the BMW X1, the German carmaker has taken its marketing efforts further, by offering UK residents an opportunity to win a driv...
The $1 Billion Toyotathon
18 Sep 2009, 15:00 UTC · By: Daniel Patrascu / In what may very well be called one of the most daring moves made by a car manufacturer when it comes to its marketing strategy this year, the Japanese from Toyota seem to have decided on launching ...
Let's Stop and Smell the... Toyota Prius
19 Aug 2009, 14:13 UTC · By: Alina Dumitrache / Some three months ago we were reporting on Toyota’s new marketing campaign aimed at promoting the 2010 Prius. Titled Harmony, the campaign was trying to show to the public that, with the third...
KIA Launches ‘The Soul Collective’ Campaign
14 Aug 2009, 13:03 UTC · By: Alina Dumitrache / South-Korean automaker KIA announced the start of ‘The Soul Collective’, a nationwide program for the U.S. market as part of its marketing campaign aimed to promote the 2010 Kia Soul ur...
BMW Billboard Strikes Mercedes Too
29 Jul 2009, 09:34 UTC · By: Alina Dumitrache / BMW looks extremely determined to smashing the competition through strong marketing initiatives. In fact, the German carmaker found the perfect way to gain its popularity: aggressive billboard campa...
BMW Slaps Audi Again with New Billboard
28 Jul 2009, 12:05 UTC · By: Alina Dumitrache / Audi owned again by BMW... at least from the marketing stand point. Both automakers are well-known for their billboard fight ever since BMW taught Audi how chess should be played, and applied a firs...
James Morrison Helped Fiat to Promote the Qubo
9 Jul 2009, 09:59 UTC · By: Alina Dumitrache / Marketing campaigns are vital in building a product’s image and attract customers, and the automotive industry is probably the one that needs to invest the most in advertising, due to the curr...
MINI Shows Its Fangs in New True Blood Campaign
27 May 2009, 12:39 UTC · By: Alina Dumitrache / Who’s promoting who? That is the question the launching of the new BMW Mini True Blood campaign raises. MINI USA partnered with TV network HBO, which runs the ‘True Blood’ show, to...
Carfax Launched Ad to Help Used Car Sales
22 May 2009, 14:58 UTC · By: Alina Dumitrache / Carfax decided it’s time for a marketing campaign to increase used car sales and came up with the largest so far. The campaign has several phases, beginning with a television ad airing nationw...
Third-Generation Prius Marketing Campaign Revealed
14 May 2009, 13:20 UTC · By: Alina Dumitrache / As they say, there is no bad publicity, but just publicity. That is why we cannot share an opinion regarding the marketing campaign released by Toyota Motor Sales and Saatchi & Saatchi advertisi...
BMW Z4 Roadster On Air on Discovery HD Theater
11 May 2009, 06:37 UTC · By: Alina Dumitrache / BMW came up with a new marketing campaign, entitled “Expression of Joy,” for the launch of the new BMW Z4 Roadster. The campaign includes a MSN.com homepage takeover on May 11 with ...
"Welcome Home" with Mercedes E-Class Marketing Campaign
10 Mar 2009, 15:02 UTC · By: Madalina Iancu / If there's a car in this world that makes you feel like home, that's the Mercedes E-Class... or at least this is what the marketing campaign for this model promises us. Wearing the slog...