Grand Wagoneer Teams Up With Yankees Icon Derek Jeter for a Multi-Year Partnership
29 Oct 2022, 12:49 UTC · By: Alexandru Boghiu / The Baseball Hall of Famer and his wife are starring in Grand Wagoneer’s new “Eyes Wide Open” marketing campaign running across North America
Jaguar Gets on the Road to Promote the I-Pace in the U.S.
19 Sep 2018, 10:02 UTC · By: Daniel Patrascu / Jaguar is gearing up to start a major marketing campaign in the U.S. meant to promote the carmaker's I-Pace electric SUV.
BMW M Town Accepting Immigrants, VISA-Free
11 Sep 2018, 15:59 UTC · By: Daniel Patrascu / BMW launches a new media campaign titled M Town, which calls for M fans to get involved and get a chance to get creative merchandising and other surprises.
Marketing Stunt Replaces Disabled Parking with Lexus-Only Spaces, Backfires
24 Aug 2017, 11:50 UTC · By: Vlad Mitrache / Lexus wanted to offer its clients a few primo parking spaces at the Calgary International Airport, but its campaign backfired horribly
Mercedes-Benz GLA Gets Spectacular Launch Campaign Movie
20 Feb 2014, 18:24 UTC · By: Alex Oagana / The fourth and only crossover/SUV member of the highly-successful Mercedes-Benz MFA (Modular Front Architecture) platform family just received its own launch campaign and it's pretty awesome. ...
Chrysler HQ Wrapped in 2011 Chrysler 200 Billboard
17 Feb 2011, 16:06 UTC · By: Alina Dumitrache / Today, the front of the Chrysler Group Headquarters in Auburn Hills, Michigan has received a massive building wrap featuring an image of the new 2011 Chrysler 200 model and the brand's new &quo...
Land Rover Launches 2011 Freelander 2 Animated Campaign
14 Oct 2010, 08:26 UTC · By: Alina Dumitrache / British automaker Land Rover announced today the launch of a new campaign for the 2011 Freelander 2, featuring an animated character named 'Clay Mason'. The campaign will premier a 30 seco...
2011 Mitsubishi Outlander Sport in World’s First Online Test Drive
12 Oct 2010, 08:16 UTC · By: Alina Dumitrache / The North American division of Mitsubishi announced today its 2011 Outlander Sport will take part in the Mitsubishi Live Drive, the World's First Online Test Drive of an actual vehicle using in...
Strip Down to Win a Renault Wind Roadster
16 Aug 2010, 06:44 UTC · By: Alina Dumitrache / The British division of Renault recently launched a new marketing campaign dubbed 'Race the Roof' to promote the Wind Roadster, using interactive videos featuring Internet users trying to ...
Peugeot Teams Up with Disney for Toy Story 3 Launch
30 Jun 2010, 15:12 UTC · By: Alina Dumitrache / French manufacturer Peugeot announced today it has partnered with Disney for a European marketing campaign that will coincide with the launch of the Toy Story 3 in 3D. The campaign will comprise a d...
Ford Teams Up with Toby Keith for 2011 Super Duty Campaign
8 Apr 2010, 08:02 UTC · By: Alina Dumitrache / American manufacturer Ford announced it has kicked-off the advertising and marketing campaign for the all-new 2011 Ford F-Series Super Duty with a preview of Web and TV spots at the grand opening of...
Scion Launches Reinvent the Wheels Campaign
29 Mar 2010, 15:09 UTC · By: Alina Dumitrache / Toyota’s North American division, Scion, announced today it has launched a new marketing campaign. Dubbed “Reinvent the wheels,” it comprises a six episode web-exclusive video seri...
BMW Kicks-Off New “Story of Joy” Campaign
15 Feb 2010, 07:51 UTC · By: Alina Dumitrache / The North American division of BMW launched what it says it’s the largest brand awareness campaign in its history during the 2010 Winter Olympic Games. The campaign, entitled “Story of J...
Nissan Leaf Purchase Process Announced
12 Feb 2010, 07:23 UTC · By: Alina Dumitrache / Now that the three-month long Nissan Leaf Zero-Emission Tour has ended, the carmaker revealed details of the vehicle-purchase process. The Nissan Leaf will be available to consumers via lease or sal...
VW SuperBowl Ad to Spotlight Punch Dub Game
29 Jan 2010, 07:53 UTC · By: Alina Dumitrache / The North American division of Volkswagen announced it will debut the ‘Punch Dub’ campaign in a 30-second ad during the third quarter of Super Bowl XLIV and through a new online campaign...
SLS AMG Gets Promoted on iPhone and Facebook
28 Jan 2010, 14:57 UTC · By: Alina Dumitrache / As part of the marketing campaign that kicked-off in September at the 2009 IAA, the SLS AMG is strongly promoted via print advertising, a TV spot and a new iPhone application. The marketing mix will...
Infiniti Campaign During NCAA Men's Basketball Championship
23 Jan 2010, 17:12 UTC · By: Alina Dumitrache / Infiniti’s North American division recently revealed details of its latest marketing campaign, which is designed to provide college basketball enthusiasts with a "360-degree look" at...
ATTIK to Help Lexus Launch the New LFA Supercar
24 Nov 2009, 07:58 UTC · By: Alina Dumitrache / Following the launch of the Lexus LFA supercar at the recent 2009 Tokyo Motor Show, Toyota’s luxury division Lexus debuted the new vehicle's marketing materials, created by global creativ...
Saturn Scrambles to Clear Inventory
4 Nov 2009, 10:38 UTC · By: Daniel Patrascu / As its final say has been sealed this month, GM's last-standing "bad brand" is scrambling to launch new marketing campaigns and offers to speed up the inventory exit rate of its vehic...
Yeti Spotter Draw Winner Announced
19 Oct 2009, 12:17 UTC · By: Alina Dumitrache / The British division of Skoda has revealed the winner of its latest marketing campaign, called the Yeti Spotting. As we said in a previous report, all the Yeti spotters on the campaign’s websi...