Subaru Launches Outback Detergent Infomercial

The launch of the 2010 Subaru Outback is being supported by the Japanese carmaker through an infomercial on Outback detergent and a spokes skunk. Quite original, we might say... as the campaign in fact mocks the traditional advertising clips.

The spot shows how Outback detergent can remove even the toughest stains in a quite a short time.

Moreover, visitors are even provided with a solution on how to obtain their own bottle of the uniquely-formulated, environmentally-friendly detergent from their local Subaru dealer.

The website also features "advice" from Stinky on stain removal and the formula for the wonder-detergent. Though it may take a while until the site loads, it could be a funny way to spend some minutes accompanied by Stinky.

Moreover, according to a company’s statement, Stinky (that’s the name of the spokes skunk) even has something to say on the infomercial filming (!?). "I was thrilled to work with such a great outdoors brand as Subaru,” Stinky ‘said’.

“There aren't too many roles for a working cartoon skunk since the days of the great Le Pew, so when this role came up I leapt at it. I am used to seeing Subarus on the trailheads where I live so I felt very at home with the brand. I hope to have the chance to work with Subaru again as long as I can work on controlling my scenting."

"We wanted to extend the brand's reach while highlighting the core values of Subaru and also the Outback model,”
said Kevin Mayer, director of marketing for Subaru, who would “like to reassure Stinky that his scenting wasn't too much of an issue during filming -- nothing that white vinegar and a mop couldn't fix anyway."
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