Carfax Launched Ad to Help Used Car Sales

Carfax decided it’s time for a marketing campaign to increase used car sales and came up with the largest so far. The campaign has several phases, beginning with a television ad airing nationwide on network and cable channels.

“Carfax has been working with their customers to spark consumer interest in used cars and build confidence in used car dealers,” said Ray Fenster, e-Commerce Director, Lindsay Automotive Group. “These new ads represent a significant investment in the well-being of our businesses and reflect the commitment Carfax has to our industry.”

Previous to the campaign launch, Carfax conducted a study to see if the ads are relevant and effective. Study results showed that nearly 80% of surveyed dealers said the campaign would build consumer confidence in dealerships that provide Carfax Reports.

“Over the past few weeks we’ve seen a significant increase in potential buyers asking us for Carfax Reports,” said Cary Donovan, Vice President of Used Car Vehicle Operations, Sam Swope Auto Group. “We’re more than happy to show them the report because it helps us sell cars faster and for more money. It’s inspiring to see Carfax stepping up its efforts to support dealers in these troubled times.”

According to a release, extensive research showed that dealers who provide Carfax Reports sell cars faster and for more money. A recent independent, third-party study showed that used car shoppers were more likely to visit dealers who offered Carfax Vehicle History Reports.

“We’re proud to be a partner with thousands of used car dealers,” said Dick Raines, president of Carfax. “We hope these ads help millions of buyers and thousands of sellers have more confidence in used cars. In fact, they’re already proving to be successful.”

To see the new ads, visit www.carfaxonline.com/ads.