Photo: Lei Jun on Twitter
Technology companies are slowly but surely expanding in the automotive market, but in a few years, some of them will become direct competitors to traditional carmakers.
Xiaomi is one of the tech behemoths that are planning to embrace this strategy, as the firm is currently developing its very own electric vehicle.
This approach isn’t exactly new, as Xiaomi itself confirmed it was working on a car earlier this year, but CEO Lei Jun says the project is making really good progress these days. In fact, Jun says, the development of the Xiaomi car is advancing so fast the company can already start planning the mass production process.
And according to the CEO, this should start in the first half of 2024, which means we’re some three years away from the moment Xiaomi will announce its very own car.
On the other hand, very little is known about the approach Xiaomi plans to use for its EV.
Everybody expects Xiaomi to develop a vehicle that would compete against the Apple Car, and this makes perfect sense given the Chinese company and the iPhone maker are already fierce rivals in the tech sector.
However, the Apple Car hasn’t even been confirmed, so what Xiaomi is trying to do here is bring its EV to the market ahead of its rival. People familiar with the matter said the Apple Car could launch in 2025 at the earliest, though the timing isn’t yet set in stone.
There’s a lot happening on this front, as other tech giants are also said to be exploring a similar expansion. Other Chinese firms, including OPPO, could end up building their cars, so eventually, traditional carmakers would have to face an avalanche of EVs developed specifically with state-of-the-art technology in mind.
But of course, most of these companies have remained tight-lipped on their plans for now, so a healthy pinch of salt is definitely recommended.
This approach isn’t exactly new, as Xiaomi itself confirmed it was working on a car earlier this year, but CEO Lei Jun says the project is making really good progress these days. In fact, Jun says, the development of the Xiaomi car is advancing so fast the company can already start planning the mass production process.
And according to the CEO, this should start in the first half of 2024, which means we’re some three years away from the moment Xiaomi will announce its very own car.
On the other hand, very little is known about the approach Xiaomi plans to use for its EV.
Everybody expects Xiaomi to develop a vehicle that would compete against the Apple Car, and this makes perfect sense given the Chinese company and the iPhone maker are already fierce rivals in the tech sector.
However, the Apple Car hasn’t even been confirmed, so what Xiaomi is trying to do here is bring its EV to the market ahead of its rival. People familiar with the matter said the Apple Car could launch in 2025 at the earliest, though the timing isn’t yet set in stone.
There’s a lot happening on this front, as other tech giants are also said to be exploring a similar expansion. Other Chinese firms, including OPPO, could end up building their cars, so eventually, traditional carmakers would have to face an avalanche of EVs developed specifically with state-of-the-art technology in mind.
But of course, most of these companies have remained tight-lipped on their plans for now, so a healthy pinch of salt is definitely recommended.
Xiaomi EV is ahead of schedule. Aiming for mass production in 2024 H1. pic.twitter.com/DKXHdXty2Y
— leijun (@leijun) October 19, 2021
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