Watch How the New Kia ProCeed Is Assembled in Zilina, Slovakia

Made since 2006, Kia's compact car is now in its third generation. The apostrophe has been dropped from the name, which supposedly now stands for Community of Europe with European Design. The ProCeed nameplate isn't new, but it used to belong to a 3-door coupe like the VW Scirocco and Astra GTC, whereas this is a shooting brake.

Car journalists like us are getting all hot and sweaty over the potential this has. After all, shooting brakes were previously only made by big luxury brands. We don't know the price of the ProCeed yet, but it's probably going to start from around €20,000.

Besides the regular hatchback that competes with the VW Golf, the Zilina factory also makes a Ceed wagon model, but this combines its practicality with a sportier/sexier look. There's also a semi-unique powertrain on the ProCeed GT.

It comprises of a 1.6-liter turbo with 204 HP and 265 Nm, which is just enough to get your pulse racing. Combining a body kit with some nifty Alcantara seats, the GT model is the one we'd have. But the less powerful models can get a similar look thanks to the GT Line body kit.

In any case, we've got a couple of videos from the Zilina factory floor. As you can see, they don't use gum and tape to hold the car together, so you can keep the Kia jokes to yourselves.

“The start of production for the new Kia ProCeed caps off a year of hard work at our Zilina plant, following the successful introduction of the Ceed Hatchback and Ceed Sportswagon,” declared Dae Sik Kim, chief executive officer of Kia Motors Slovakia. “We have succeeded in applying new selective catalytic reduction technology into production, dramatically decreasing the amount of emissions from our diesel and gasoline engines to ensure full compliance with the Euro-6d TEMP emissions standard.”