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VW UK Puts a Price Tag on the New Amarok, Pickup Costs More Than Its Ford Ranger Cousin

2023 VW Amarok 16 photos
Photo: Volkswagen
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The new-gen Volkswagen Amarok is now on sale in the United Kingdom. The German automaker has opened the order books for the pickup truck, announcing the pricing details and specifications of the four trim levels available.
Before factoring in the tax, the 2023 VW Amarok starts at £33,000 ($41,847). This makes it more expensive than the Ford Ranger, which can be ordered from £29,800 ($37,789) in the double-cab configuration. The range-topping variant of the Blue Oval's workhorse, which adds the Raptor suffix, starts at £46,300 ($58,713) in the UK. Both prices exclude VAT.

For the base version of the new Amarok, Volkswagen is asking at least £40,791 ($51,727), including tax. The Life gets 7.5x17-inch alloys, electrically-adjustable side mirrors with heating and power-folding, LED headlights, and trailer hitch preparation. It also features manual air conditioning, a 10.1-inch touchscreen infotainment system, and reversing camera.

Upgrade to the Amarok Style, and you will have to pay at least £50,931 ($64,585). This version brings larger 7.5x18-inch wheels, LED lighting at both ends, and a heated steering wheel. It also comes with ArtVelour interior upholstery, a 12-inch infotainment screen, a 10-way power-adjustable driver's seat, and an 8-way power-adjustable front passenger seat, and it gets a 360-degree camera system.

For the PanAmericana trim level, Volkswagen is asking a minimum of £56,631 ($71,813). It comes with different alloys in the same size as the ones equipping the Style, sports a differential lock, and front underbody protection. The leather upholstery is standard here, and both front seats have a 10-way electric adjustment. Signed by Harman Kardon, the premium sound system with eight speakers and a subwoofer rounds off the offering.

Last, but not least, the Aventura sits at the top of the new-gen Volkswagen Amarok lineup. It has a recommended retail price of £57,591 ($73,031), rides on 8.5x21-inch wheels, and sports chrome-plated side mirror casings and door handles. On the inside, it gets different leather upholstery, a leather-wrapped steering wheel with a heating function, and the same Harman Kardon audio. Other highlights of this grade include the Park Assist Plus with Park Assist Distance Control and Rear Traffic Alert.

Power depends on the selected trim level. The entry-level variant of the new Amarok is offered with a selection of two diesel units. The base powertrain is a 2.0-liter TDI rated at 170 ps (168 hp/125 kW) and mated to a six-speed manual transmission. The 2.0 TDI with 205 ps (202 hp/151 kW) and a ten-speed auto is an option. This lump is otherwise standard on the Style and can be upgraded to the 3.0 TDI that develops 240 ps (237 hp/177 kW) and comes with a 10-speed automatic transmission. The larger mill is the sole choice when it comes to the PanAmericana and Aventura trim levels. All versions of the new-gen Amarok feature the brand's 4Motion four-wheel drive system.
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About the author: Cristian Gnaticov
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After a series of unfortunate events put an end to Cristian's dream of entering a custom built & tuned old-school Dacia into a rally competition, he moved on to drive press cars and write for a living. He's worked for several automotive online journals and now he's back at autoevolution after his first tour in the mid-2000s.
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