Photo: Toyota
Toyota’s RAV4 has always been a strong seller, on virtually all markets it is available on, yet it has never exceeded the 170,000 mark, in recent years. However, with the all-new model, Toyota is planning to sell over 200,000 per year, as of 2013.
Their best recent record is 170,877, which they achieved in 2008. This may be a tad optimistic, as it now faces much more competent rivals than it had to, a few years ago, as the Ford Escape/Kuga, Mazda CX-5, Subaru Forester and Honda’s new CR-V are all highly-competent offerings, and will definitely win over many of its customers.
According to a report by Ward’s Auto, who spoke to Toyota’s Vice President of marketing, the Japanese automaker is relying on the new styling, upmarket interior and much-improved driving dynamics to convince buyers that the new RAV4 is for them.
Fay said:"It has an awful lot of capability for the younger buyer, so we're hoping to get a little more share of that." Only the actual sales figures will shed light on this matter, but we still have some time to wait for them, as the RAV4 hits dealerships in January of next year. Pricing for the model has yet to be announced.
According to a report by Ward’s Auto, who spoke to Toyota’s Vice President of marketing, the Japanese automaker is relying on the new styling, upmarket interior and much-improved driving dynamics to convince buyers that the new RAV4 is for them.
Fay said:"It has an awful lot of capability for the younger buyer, so we're hoping to get a little more share of that." Only the actual sales figures will shed light on this matter, but we still have some time to wait for them, as the RAV4 hits dealerships in January of next year. Pricing for the model has yet to be announced.
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