Photo: Toyota
After having unveiled the new RAV4 EV and its price of $49,800 (€38,200), Toyota have announced a sales target of around 2,600 units over the following three years. But why so few?
Toyota considers the RAV4 EV (the world’s first all-electric SUV) a stepping stone to something else and a way to test the market and it level of receptiveness. Their decision to only sell it in California is questionable at best, as some other states already have decent charging networks set up and the car could be run without a problem elsewhere, despite the fact that the car can currently only be serviced in California.
According to Cindy Knight, Toyota Motor Sales’ public affairs manager, regarding the sale of the RAV4 EV in other states, she replied: “t's not something that we've dismissed, it's not something that we've planned for, either. Honestly, this is a wait and see attitude that we're adopting here. We're not the first to market. There are a substantial number of Volt and Leaf sales ahead of us and so we're not sure what's the rest of the market look like. We are the first to market with an SUV and we think that counts for quite a bit.”
The current strategy that Toyota is adopting is more of a waiting game as they are gauging public reaction of RAV4 EV and if the general reception is good, we see no reason why its production couldn’t be increased and Toyota starting to sell it elsewhere as well.
Story via green.autoblog.com
According to Cindy Knight, Toyota Motor Sales’ public affairs manager, regarding the sale of the RAV4 EV in other states, she replied: “t's not something that we've dismissed, it's not something that we've planned for, either. Honestly, this is a wait and see attitude that we're adopting here. We're not the first to market. There are a substantial number of Volt and Leaf sales ahead of us and so we're not sure what's the rest of the market look like. We are the first to market with an SUV and we think that counts for quite a bit.”
The current strategy that Toyota is adopting is more of a waiting game as they are gauging public reaction of RAV4 EV and if the general reception is good, we see no reason why its production couldn’t be increased and Toyota starting to sell it elsewhere as well.
Story via green.autoblog.com
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