Kara Swisher got Apple CEO Tim Cook for a sit-down on the New York Times’ Sway podcast, and he briefly spoke about Project Titan. Technically, he spoke about Apple’s projections regarding full autonomy and how it viewed an AV (autonomous vehicle) as a robot, stopping short of confirming whether they have any plans of building one.
“We love to integrate hardware, software, and services, and find the intersection points of those because we think that’s where the magic occurs,” Cook says. “And so that’s what we love to do. And we love to own the primary technology that’s around that. The autonomy itself is a core technology, in my view. If you sort of step back, the car, in a lot of ways, is a robot. An autonomous car is a robot. And so there’s lots of things you can do with autonomy. And we’ll see what Apple does.”
Asked directly about plans to build one, Cook took the roundabout way of saying that Apple investigates “so many things internally” and not all of them reach mass production. But there’s no telling on what could happen with this one.
On the same podcast, Cook had to fend one question about Elon Musk’s claim that he once tried to sell Tesla to Apple when the former was on the brink of bankruptcy, for a tenth of its value, and Cook wouldn’t even take a call. Ever the diplomat, Cook said he didn’t even know Elon but that he had nothing but “admiration and respect” for the company Musk built and turned into a leader on the EV market.