The Who’s Roger Daltrey Helps Rolls-Royce Design Two Unique Wraith Models

The Who-themed Rolls-Royce Wraith "Inspired by British Music" designed by Roger Daltrey 4 photos
Photo: Rolls-Royce
The Who-themed Rolls-Royce Wraith "Inspired by British Music" designed by Roger DaltreyRoger Daltrey and Rolls-Royce designersRoger Daltrey and Rolls-Royce designers
Born in 1944 and famous for being the lead singer of The Who, Roger Daltrey is more than just an old man who mumbles something about his generation in front of tens of thousands of people. Roger is a living legend, a central part of the quartet that once held the Guinness World Record for the world's loudest band.
Among other brands, Daltrey has a passion for all things Rolls-Royce. For all the right reasons, the British ultra-luxury brand selected him to commission two very special Wraith models. Part of the “Inspired by British Music” series of cars, the Daltrey-designed Wraiths will be sold at a hefty premium, with a part of the value to be donated to charities such as the Teenage Cancer Trust.

He’s been an advocate of the Teenage Cancer Trust from way back, before Daltrey underwent surgery in 2011 to purge a potentially cancerous growth. “I am enormously excited at the prospect of raising vital funds and awareness for the Teenage Cancer Trust,” he said. “The themes, so perfectly expressed by the Rolls-Royce designers in both cars, are as relevant today as they were when we first performed them. I worked hard with the designers to capture the spirit of our songs and what their lyrics mean to fans of all generations.”

While I’m certain both Wraiths will become instant collectors’ pieces for Rolls-Royce and The Who aficionados alike, the two cars have yet to come to life. All we have at the present moment is the pictured design sketch, which gives us a handful of visual pointers about how the real deal will look like.

For starters, the analog Rolls-Royce timepiece integrated into the dashboard will be beautified by a blue dial, gold-ish hands and hour marks, and an RAF roundel bang in the center. The Royal Air Force’s roundel, which was borrowed by The Who as the band’s logo in the 1960s, is also associated with the mod culture that gave us The Who and military parkas, among others.

Between the rear seats, it’s easy to notice an embroidery of The Who band logo, roundel included. The front headrests wear the 72-year-old artist's embroidered signature, while the door sills feature plaques that reads: “Inspired by British Music / Specially Commissioned by Roger Daltrey / One of One.” The black exterior, meanwhile, appears to be adorned with two painted Union Jacks flying from the C-pillar. How rock'n'roll is that, huh?
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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