Land Rover Defender 130 Turns Into a Fashion Icon With $20K Urban Automotive Makeup

For a modest £15,549 ($19,700, for any curious from the other side of the Atlantic), the Urban Widetrack package consists of a long list of upgrades and add-ons to the already flashy Defender 130. Born a natural adventurer with a repulsion for paved roads, the Defender has gradually lost its overlanding appeal, skills, personality, and rugged lumberjack masculinity in favor of polished nails and aerodynamics haute couture.

Relegated to king of the parking lots in shopping malls, Urban’s accessorizing puts the spotlight on the signature double high-power LED light pods on the roof, just above the windshield, square high lower LED Daytime Running Lamps (DRLs), the rear roof spoiler, and 22-inch alloy wheels. See the video below for a very cinematic look at the makeup artistry.

Together with the previously offered wheel designs (Sawblade, Explorer, and Competition), Urban introduces the all-new Ballistic WX4 rims. At £2,520 ($3,200) for a set of four (tires not included and without pressure monitoring sensors), the satin black wheels spin precisely like every other of their circular counterparts.

With the TPMS (Tire-Pressure Monitor System) installed, said wheels – without rubbers on them – come at £2,640 ($3,340). In Land Rover’s case, a complete set – including tires – ranges from £3,960 ($5,013) to £4,200 ($5,317), depending on the brand. The cheaper option includes four Geolander 285/45 R22s, while the pricey alternative shods the WX4s in BF Goodrich 275/55 R20s. Both quotas exclude the pressure monitoring hardware (add £120 / $152 for each set).

Apart from the wheels, the package also includes ‘Urban’ script on the hood, an extended Widetrack wheel arch set, hood pods and side vents, side steps (colored Black Shadow), mudflaps all around, wheel covers, and Urban badges (front, rear, and side). For extra money, some more goodies will clad the long-wheelbase Land Rover Defender 130.

A carbon fiber hood (vented), Widetrack canards at the front, smoked rear light (the North American Spec type), a sport performance exhaust (courtesy of Milltek), Recaro CS seats – carbon-backed – and leather finishes on the inside. The company manufactures every part of its kits in the UK, managing the carbon fiber production independently to ensure OEM-standard quality finish and fitment.

Just before releasing the customization option for the Defender 130, Urban Automotive announced that it had passed the ‘3,000 New Defenders Modified’ milestone. One of the most popular mods is the Widetrack kit, of which Urban has fulfilled 2,500+ orders since 2020. A pair of limited-edition specifications account for ‘a small proportion’ of the conversions sold, including the Grasmere Green Signature Series 75th Anniversary and a batch of 65 Urban XRS builds of the supercharged 5.0-litre Defender V8.