The 2024 Range Rover Sport SV Is Planet Earth's Hottest New Luxury SUV and This Is Why

My argument is this though: I believe that most luxury SUVs are not just overpriced, but also somewhat lackluster, in the sense that you’re not really getting anything special with a specific one that you couldn’t have gotten from the other eight or nine models you were considering.

Also, for the sake of everyone’s sanity, let’s just exclude the Cullinan from this discussion, simply because it belongs to a completely different tier than your run-of-the-mill Escalade or Range Rover. Oh, and also no Ferrari Purosangue. That thing costs over $400,000. It’s what I call an exotic SUV – not something you’d compere to a Cayenne. The Lambo Urus can stay though, since it “only” costs about $230k.

We should also stretch out the term ‘luxury’ as far as possible, so that it includes various premium SUV flagship specifications, like say the BMW X5 M or the Audi RS Q8. Why? Well, because they’re really nice and pretty darn expensive too.

Here’s a shortlist (in alphabetical order & no compact models allowed) of every single high-end luxury/performance SUV worth considering today: Aston Martin DBX, Audi RS Q8, Bentley Bentayga, BMW iX M60, BMW X5 M, BMW X6 M, BMW X7 (Alpina XB7), BMW XM, Cadillac Escalade-V, Lamborghini Urus, Maserati Levante Trofeo, Mercedes-AMG GLE 63 S 4MATIC+, Mercedes-AMG GLE 63 S Coupe, Mercedes EQS 580, Mercedes EQS Maybach, Mercedes-AMG GLS 63, Mercedes-Maybach GLS 600, Range Rover Autobiography, Range Rover SV, Range Rover Sport SV, Porsche Cayenne Turbo E-Hybrid, Porsche Cayenne Turbo E-Hybrid Coupe, Porsche Cayenne GT.

Those are pretty much your choices, and they all cost more than $100,000. Some even more than $200k. Yet, I believe one of these SUVs might just offer the best bang for your buck from a value perspective, while also holding down the novelty factor crown. That SUV is the 2024 Range Rover Sport SV, the hottest new people hauler on the market today.

Why? Well, for starters, the ‘Edition One’ variant came and went. Land Rover made this specification available upon launch and all the units have already been reserved, despite an MSRP of $180,300. Thankfully, more SVs are coming, albeit not ones wearing the moniker ‘Edition One’. So right off the bat, you’ve got the exclusivity factor.

Then there’s everything else, from its looks to the way it carries itself - the 2024 Range Rover Sport SV edges out the regular Range Rover in my book simply because it’s the sharper, more dynamic-looking model.

This is just a beautiful product bumper-to-bumper. I can’t imagine anyone feeling more "cocooned by luxury" in a BMW or a Mercedes. I actually think it’s nicer inside than the Aston Martin DBX, but that’s more of a personal preference thing.

What else is nice about the RRS SV?

How about the fact that it’s powered by a 4.4-liter twin-turbocharged V8 engine with 626 horsepower and 553 lb-ft of torque? Despite its size and weight, this luxury SUV can accelerate from zero to 60 mph in just 3.6 seconds, before maxing out at around 180 mph.

But you already knew that it was fast. All these flagship SUVs are fast by... SUV standards.

So, let’s dive into some of the features, where we’ve got the automatic headlight leveling function, carbon fiber engine cover, SV badges, a sportier body kit, a 13.1” touchscreen with Apple CarPlay and Android Auto, wireless device charging, a head-up display, soft-close doors, powered gesture tailgate, flush deployable door handles, the ClearSight interior rear-view mirror, Auto High Beam Assist, plus a wide range of driver assistance systems such as Emergency Braking, Blind Spot Assist, a 3D surround camera, Adaptive Cruise Control with Steering Assist, Driver Condition Response, Lane Keep Assist, Park Assist, Front and Rear Parking Aid, Rear Traffic Monitor, Traffic Sign Recognition and Adaptive Speed Limiter, Occupant Protection Assist.

Some of these are already included in the Driver Assist Pack, which is standard on the RRS SV ‘Edition One’. Yes, the one you can no longer order.

Thankfully, the “regular” RRS SV will likely come with pretty much these same standard/available features, while also costing a lot less to purchase than the ‘Edition One’. Of course, you wouldn’t want to skip any of the amenities. I mean, can you really order this vehicle without the 16-way electric heated and cooled Performance front seats with massage function? Heck no. What about the carbon fiber wheels? Those would be nice to have too.

In conclusion, the Range Rover Sport SV should excel at walking that fine line between a premium and a genuinely luxurious product. Audi, BMW and even Mercedes struggle with that sometime. To an extent, it belongs in the same conversation as the Aston Martin DBX or the Bentley Bentayga, and unlike many of the other high-end SUVs in its segment, the flagship-spec RRS looks timeless and beautiful. It’s exactly this type of design that will look just as sharp 20 or even 30 years from now as it does today. A priceless character trait, wouldn’t you say?