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Tesla Model 3 Loses Ground to Renault Zoe in Europe

The hype caused by the Model 3 launch on the European continent earlier is dwindling down, it seems, as for the second month in a row the sales figures for the most anticipated electric car in ages have dropped.
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In a report issued by JATO Dynamics, the Model 3 is credited with 2,820 units sold in May, down from the 3,659 figure in April and way lower than the 15,755 number achieved in March.

Although dramatic, the drop from March to April is only superficially so. In was in March when deliveries of the months' worth of orders began in Europe.

For May 2019, the continent’s best selling electric vehicle was Renault’s Zoe, which sold an undisclosed number of cars, yet above that managed by Tesla.

With the demand in the U.S. for the Model 3 at peak levels, meaning there’s little room for growth, the car’s appeal needs to be increased in new markets, believes Felipe Munoz JATO’s global analyst.

“A large part of Tesla’s global plans depend on how the brand can maintain the sales growth of the Model 3,” he said in a statement.

“The sedan needs to continue to grab the attention of consumers in Europe, as US demand has almost peaked already. The initial good start we saw in March has somewhat dissipated in April and May,”

Currently, the Tesla Model 3 is available in nearly 20 European countries, including the United Kingdom. The cheapest place to buy one is in France, where the entry level starts at €42,600 and the top of the range at €62,800. At the opposite end, the car costs €49,200 for the entry-level and €70.100 for the range-topper in Finland.

Overall, the European car market seems to manifest an incredible appetite for electric cars, as the segment grew in May by 85 percent compared to the same month of last year.

Yet electric cars still account for a marginal portion of the 1.44 million vehicles registered in May in Europe.

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