But the SEAT brand is more about making hot looking family cars than anything else. It's not going to take a perfectly good SUV, chop it and make a pickup truck just for the sake of it. Nor would the company profit from such a move, as trucks are not exactly the most popular type of vehicle in Europe. Here, vans are the traditional work vehicles.
Independent tests with the new Ateca SUV have shown it's a capable car off-road, not just another raised vehicle to take the kids to football practice in. It's the first SEAT available with a rotary knob that switches between off-road driving modes. However, it will never have the pulling power of something like a Range Rover or a Porsche Cayenne, as the biggest engine available is a 2.0-liter turbo one with up to 190 horsepower.
That said, the automotive world has always been fascinated with SUV-to-pickup conversions. Photoshop experts like Theophilus Chin can always be relied upon to deliver the good right after an official debut. Who knows, maybe with a bit of luck, some tuners will decide to make a custom Ateca truck, like what happened with the Range Rover pickup made by Startech. Or maybe SEAT can finance the project for the 2017 edition of the Worthersee GTI Meet.