Where certain companies failed, others may prevail. Case in point, the Mercedes-Benz X-Class, which was based on the Nissan Navara, turned out to be a major fail for the three-pointed star, but now it appears another premium pickup may be on the horizon, and Lexus will make it.
Toyota's premium car marque has announced its intention to enter the pickup game. Lexus' President, Takashi Watanabe, recently confirmed that the brand is open to the idea of a workhorse. Mind you, it will feature an electric powertrain if it gets the go-ahead for production, which will make it future-proof.
For now, it is unclear whether the alleged Lexus pickup will be based on an existing platform, perhaps one derived from the Tundra and Tacoma like the TNGA-F, or if it will be built on an entirely new architecture dedicated to EVs. However, it's obvious that to make the best of it, it would need a construction designed to underpin electric rides, maybe sprinkled with the 800-volt tech for quicker charging times.
Leaving the door open for interpretation is the fact that it is unknown whether this model will be a unibody or a body-on-frame proposal, and while we lean towards the latter, which would make it more potent off the lit path, the truth is that it could turn out to be the former. Therefore, it may not make use of the TNGA-F, which underpins not only the Tacoma and Tundra but also the Land Cruiser and Sequoia and the Lexus LX and GX.
No one with no direct ties to this project knows anything about it, yet that hasn't stopped rendering artists from giving it a shot. These digital illustrations came from kdesignag on Instagram, and imagine what a Lexus pickup may look like based on the new-gen Toyota Tacoma. A mix between a rebodied and a rebadged proposal, it portrays it with a new face defined by the different headlights, grille, bumper, and hood.
Save for the added Lexus logo instead of the Tacoma name on the tailgate and the TRD logos removed from the quarter panels, the back end has remained identical. The same goes for the blue exterior paint finish. The wheels are new and slightly bigger than those equipping the real Toyota truck, and to further stand out, a potential premium take would need a more upscale interior with leather upholstery and higher-end trim, as well as a few tweaks made to the two major screens.
Lexus is well aware of the fact that they might fail in the electric pickup segment, hence why they're taking the time to figure everything out. But if they were to give it the go-ahead, could their proposal convince you to spend your hard-earned cash on it?
For now, it is unclear whether the alleged Lexus pickup will be based on an existing platform, perhaps one derived from the Tundra and Tacoma like the TNGA-F, or if it will be built on an entirely new architecture dedicated to EVs. However, it's obvious that to make the best of it, it would need a construction designed to underpin electric rides, maybe sprinkled with the 800-volt tech for quicker charging times.
Leaving the door open for interpretation is the fact that it is unknown whether this model will be a unibody or a body-on-frame proposal, and while we lean towards the latter, which would make it more potent off the lit path, the truth is that it could turn out to be the former. Therefore, it may not make use of the TNGA-F, which underpins not only the Tacoma and Tundra but also the Land Cruiser and Sequoia and the Lexus LX and GX.
No one with no direct ties to this project knows anything about it, yet that hasn't stopped rendering artists from giving it a shot. These digital illustrations came from kdesignag on Instagram, and imagine what a Lexus pickup may look like based on the new-gen Toyota Tacoma. A mix between a rebodied and a rebadged proposal, it portrays it with a new face defined by the different headlights, grille, bumper, and hood.
Save for the added Lexus logo instead of the Tacoma name on the tailgate and the TRD logos removed from the quarter panels, the back end has remained identical. The same goes for the blue exterior paint finish. The wheels are new and slightly bigger than those equipping the real Toyota truck, and to further stand out, a potential premium take would need a more upscale interior with leather upholstery and higher-end trim, as well as a few tweaks made to the two major screens.
Lexus is well aware of the fact that they might fail in the electric pickup segment, hence why they're taking the time to figure everything out. But if they were to give it the go-ahead, could their proposal convince you to spend your hard-earned cash on it?