Renault Targets 100,000 Units/ Year in India

As one of the fastest growing automotive markets in the world, India is presenting an irresistible appeal for the global players in the industry in general and for its traditional brands in particular.

As one of the brands with a rather well-known name in the country, Renault is currently assessing ways to make better use of the huge empty market segments that still define the Indian automotive market.

Having launched its first model in India since parting ways with Mahindra last year, the Fluence, Renault believes, hopes and targets a sales figure of 100,000 units a year by 2013. By that time, Renault should have five products on the Indian market, according to Sudhir Rao, Renault's Indian managing director.

Talking about Renault's Indian plans in an interview with Reuters, Rao added that the Logan mishap, the one which was mainly responsible for the separation from Mahindra, taught Renault a valuable lesson about the Indian market (a lesson that apparently Mahindra hasn't learned, since it launched its own version of the Logan, the Verito).

The range of Renault models that are expected to generate the high volume sales will be completed with the Koleos later this year, with three more other cars to be launched in 2012. Among them, Renault promises a small low cost car, aimed at stealing market share from Tata's Nano. Details on the project are yet to be revealed.

“We now know what the customer wants, the market wants," Renault India Managing Director Marc Nassif said according to Reuters.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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