Renault's Fleet Sales Increase 28% in Britain

Renault is going from good to great when it comes to its fleet car sales in Great Britain. Over the past 18 months, Renault Business has gone from strength to strength and has won awards for Most Improved Fleet Manufacturer of the Year from two of the UK’s most prominent business titles, Fleet News and Fleet World.

The department has also overseen a 28% increase in fleet orders via its dealer network during the first half of 2011, compared to the same period for the previous year.

The increase can be attributed to the model range, but largely the success of the Renault Business Promise, which was introduced just over a year ago.

Renault Business’ structure has changed been made to provide continued focus on key customer accounts, specifically fleets of over 200 cars, whilst enabling the team to provide greater focus on local SME business through the UK dealer network. In addition, with Renault’s Pro+ network continuing to gain momentum, a further three dealership focused Renault Pro+ sales managers.

“The team and the Pro+ dealer network have done a great job in growing our fleet business consistently in recent months, so I’m sure this revised set-up with greater focus will allow us to get even closer to our customers, as well as delivering a more personal service. Much like with the creation of the Renault Business Promise a year ago, we’ve listened to the needs of our customers and developed our working practices to fit around them. These changes have been well received so far, so consistency of service will now be our number one aim,” Darren Payne, Renault UK’s Director of Fleet and Commercial Vehicle Operations.