Pebble Beach Concours d’Elegance Backed by Yokohama for the 7th Year

The Yokohama Tire Corporation is a key player in Pebble Beach Concours d’Elegance given the fact that it has sponsored the prestigious classic car show-case for seven consecutive years, gaining the nickname as “the official tire.”

“The Pebble Beach Concours d’Elegance is known globally as a celebration of the automobile. Every August, it attracts some of the most attractive, historic and valuable cars, as well as top automotive industry executives, national and international media and enthusiasts from around the world. The Pebble Beach Concours offers Yokohama the perfect platform to communicate our strategic corporate messaging,” said Yasushi Tanaka, Yokohama president and CEO.

Yokohama’s Pebble Beach Concours will feature a “living wall,” which is a biodegradable 30-foot-long by eight-foot-tall display that features a decorative wall of vegetation that leaves virtually zero waste. Also, Yokohama’s living wall will use over 4,000 plants consisting of “Sea Urchin” and “Red Carpet”, which will be displayed along the company’s new “BluEarth” global environmental logo.

Furthermore surrounding the display, there will be also a selection of tires featuring Yokohama’s eco-friendly orange oil technology, including the new BluEath-1 passenger car tire, which will be available in the US by 2012. There will be displayed the ADVAN ENV-R2 racing tire also, and the manufacturer’s original orange oil-infused, dB Super E-spec tire. The start attraction will be a Scion F-RS concept by Yokohama which will be fitted with BluEarth orange oil ADVAN Neova concept tires.