“While Yokohama is best known for its motorsport and high performance tyres, it also develops products for vans, 4x4s and produces a range of ‘green’ tyres. Its products have been chosen as original equipment by some of the world’s leading vehicle manufacturers such as Lexus, Mercedes-Benz, Toyota and Volkswagen, who are all also members of TyreSafe,” stated the press release.
Yokohama’s know-how will be used to enhance multiple TyreSafe campaigns, all with the aim of increasing road safety. This is an important issue that automotive companies have been dealing with ever since the first car set wheel on the road.
“We are delighted that Yokohama has upgraded to full membership of TyreSafe and we look forward to their increased involvement,” said Stuart Jackson, chairman, TyreSafe. “Their decision shows that TyreSafe is making a genuine contribution to improving road safety and delivering fantastic value for its members. With its wealth of knowledge and sector expertise, I am confident that Yokohama’s involvement will help our campaigns become even more effective.”
“Tyresafe has quite rightly gained an enviable reputation, delivering the message of tyre safety to a wide audience and as a consequence, our roads are a safer place. Yokohama is therefore proud to have become a full member and we look forward to our increased participation.”
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