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Nissan to Make Safety Shield 360 Standard in the U.S.

Nissan Safety Shield to be deployed in the U.S. 1 photo
Photo: Nissan
In the coming years, all of the top selling cars from the Nissan brand on the U.S. market will be equipped with the Safety Shield 360 suite of safety and driver-assist technologies, the Japanese manufacturer said on Wednesday.
According to Nissan, the Safety Shield 360 which will be provided as standard includes six features, covering pretty much the entire car, from front to side and back – hence the name.

For the front of the car, the system relies on Automatic Emergency Braking with Pedestrian Detection, Lane Departure Warning and High Beam Assist.

The side of the all Nissans in the U.S. will be guarded by the Blind Spot Warning and Rear Cross Traffic Alert. At the back, Rear Automatic Braking will prevent collisions with stationary objects.

"Our philosophy is to bring Nissan Intelligent Mobility technologies to market in our most popular and affordable vehicles," said in a statement Denis Le Vot, Nissan North America chairman.

"Safety Shield 360 combines six advanced systems to give models like Altima and Rogue a class-leading package of technologies that can improve safety and the overall driving experience for Nissan owners."

The decision to bring these technologies to all American-sold cars as standard was made by Nissan partially in response to studies conducted by the Insurance Institute for Highway Safety (IIHS).

The findings of those studies point to the fact that these technologies - from all carmakers - work. Compared to cars without these features, cross traffic alert reduces crashes by 22 percent, rearview cameras make 42 percent of possible crashes avoidable, and emergency braking stops 78 percent of cars from impacting the vehicles in front.

By 2021, Nissan plans to sell no less than 1 million cars equipped with the suite. Other assistance technologies, like the ProPilot Assist, will be introduced only on the 2019 Altima in the near future. The system is already deployed in two other models, the Rogue and the electric Leaf.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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