New Focus Estate Boosts Ford's UK Sales

Having entered volume production in Europe in early May, the all-new Ford Focus Estate has already proved to be a popular choice among British consumers, having attracted 2,000 orders in the UK so far. The estate version is expected to account for 18 percent of the total new Focus sales in the country.

Priced from £17,100 on-the-road, the all-new Focus estate comes with over £1,000 additional standard equipment versus the equivalent outgoing model, including Bluetooth and voice control, USB connection, DAB, Thatcham Category 1 alarm, aluminum roof rails, tonneau cover, driver lumbar adjust and torque vectoring control all as standard.

Other technologies featured in the car include the optional £750 Driver Assistance Pack comprising seven advanced technologies – Active City Stop, Traffic Sign Recognition, Lane Departure Warning, Lane Keeping Aid, Blind Spot Information System, Auto High Beam and Driver Alert.

Performance wise, the Focus estate is available with the 1.6-litre TDCi 115PS engine which comes equipped with standard Auto-Start-Stop and has CO2 emissions starting at just 109g/km. There is also a 1.6-litre Ford EcoBoost 150PS turbo-charged direct injection petrol engine available, which debuted on the C-MAX last year.

The estate offers extra space and flexibility. As compared the newly launched five-door, it is 20cm longer, has 10cm greater width between the wheel arches and a maximum load capacity of 1,502 litres (in two-seat mode).

"The all-new Ford Focus has been a big hit with UK customers looking online and visiting dealerships and our attractive Focus estate completes the line up for them. The new Focus estate's athletic looks gives the car its own unique personality and we believe will broaden its appeal," stated Mark Simpson, Ford Britain marketing director.