Photo: Mitsubishi
Europe is going through a visible dip not only in terms of the economy, but also car sales. Some manufacturers are affected more hen others, and the ones that are hurt the most are usually the companies that haven’t invested in a fresh model lineup for Europe or those who are too small to make a dent in the market with their offering.
Japanese automaker Mitsubishi’s sale have been cut by a third, from 340,000 in 2007 to 218,000 in 2011. The drop isn’t that significant if you ask us, but it’s it has prompted a decision from the automaker to shut its European facilities in order to reduce costs.
The company’s plant in the Netherland makes the Colt supermini and the Outlander SUV. In 2010, they already decided to stop making the Colt there and said the decision on the Outlander was pending. The Colt isn’t exactly a firm favorite in Europe, and it’s going to be replaced soon with a new supermini called the Mirage. We’ve see it up close and it looks more at home in India than next to a French cafe, so it might not be the answer.
And so, the decision was made to shut the factory in the Netherlands, as "it has concluded it is not viable to allocate a new production model at NedCar.” So by the end of the year, Mitsubishis will be imported from elsewhere, mainly Thailand and Japan.
The company’s plant in the Netherland makes the Colt supermini and the Outlander SUV. In 2010, they already decided to stop making the Colt there and said the decision on the Outlander was pending. The Colt isn’t exactly a firm favorite in Europe, and it’s going to be replaced soon with a new supermini called the Mirage. We’ve see it up close and it looks more at home in India than next to a French cafe, so it might not be the answer.
And so, the decision was made to shut the factory in the Netherlands, as "it has concluded it is not viable to allocate a new production model at NedCar.” So by the end of the year, Mitsubishis will be imported from elsewhere, mainly Thailand and Japan.
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